Despite the hope that 2024 would be a turning point for publishers’ advertising businesses, the first quarter of the year proved to be a mixed bag, according to three publishers.
In this week’s Digiday+ Research Briefing, we examine BuzzFeed’s plans to pivot the business to an AI-driven tech and media company, how marketers’ use of X and ad spending has dropped dramatically, and how agency executives are fed up with Meta’s ad platform bugs and overcharges, as seen in recent data from Digiday+ Research.
Tentpole events and franchises are helping publishers lock in advertising revenue.
Total ad spend rose six per cent in 2023 to £36.6bn, although this translated to a 1.2 per cent contraction after accounting for inflation.
In recent decades, corporate consolidation of the book industry has shrunk the number of and the visions of publishing houses, concentrating power at the top of the remaining Big Five, prioritizing profitability over cultural contribution. Countering that contraction, the 2020 murder of George Floyd has triggered long-overdue inclusionary change in America, and in American book publishing. One manifestation of that change also began that year, when publishing veteran Molly Stern, former senior...
State lawmakers held a roundtable discussion with local businesses in Chicopee Friday about their post-pandemic recovery.
Meta Platforms saw advertising revenue grow to $35.6 billion during the first quarter of 2024. That's up 27% compared to the same three-month period last year. Following chief executive Mark Zuckerberg's cost-cutting “year of efficiency,” which involved mass layoffs, the parent company of Facebook, Instagram and WhatsApp now has 69,329 employees, down 10% compared with the same period in 2023, but up from the previous quarter.
Several brands have made public commitments to shift their budgets to purpose-driven advertising and allocate spend to companies owned by and reaching underrepresented populations or focusing on industry causes. However, given the complexity of the digital media ecosystem, the actual shifting of dollars to purpose-owned or led organizations has proven elusive. The fact remains that
In this week’s Digiday+ Research Briefing, we examine how YouTube commands the majority of marketers’ ad placements and ad budgets among ad-supported streaming services, how fewer publishers plan on growing their events business, and how ads are coming to Meta’s Threads platform sooner than expected, as seen in recent data from Digiday+ Research.
Have you ever wondered why so many brands are switching to digital social media platforms, like TikTok and Instagram, as their primary advertising mediums? Are you one of those people who criticise the new generation of creatives for their choice of advertising platform? After all, aren’t traditional linear TV ads what’s worked well for decades? […]
NEW YORK (VINnews) — The annual Pre-Passover Security Briefing hosted by the (NYPD) in partnership with community and senior rabbinical leaders at One Police Plaza in NYC was a significant event that highlighted the collaborative efforts between law enforcement and the Jewish community to ensure the safety and security of all residents. This year’s briefing, […]
This week’s Future of TV Briefing looks at how the industry’s measurement arbiter is looking at ensuring measurement systems are able to reliably identify audiences across channels in a privacy-compliant manner.