Future of TV Briefing: Media Rating Council identifies ‘the problem of our time’ for measurement
by Digiday
Digiday— This week’s Future of TV Briefing looks at how the industry’s measurement arbiter is looking at ensuring measurement systems are able to reliably identify audiences across channels in a privacy-compliant manner.
Digiday—Future of TV Briefing: Sneak peek at ‘The Future of TV’ video series. This week’s Future of TV Briefing looks at the upcoming “The Future of TV” video series, which will debut next week and explore the state of the streaming ad industry.
Digiday—Media Buying Briefing: Media.Monks looks to settle internal infighting with a new COO. Sir Martin Sorrell's agency network is feeling the effects of an internal fracas among the founders of the agencies S4 has acquired and, per sources, it's affecting the agency's ability to operate.
www.stgeorgeutah.com—TikTok fears point to larger problem: Poor media literacy in the social media age. FEATURE (THE CONVERSATION) — The U.S. government moved closer to banning the video social media app TikTok on Apr. 23 after the Senate approved a $95 billion foreign aid bill. The bill includes a provision to force ByteDance, the Chinese company that owns TikTok, to either sell its American holdings to a U.S. company or […]