Media Briefing: Q1 is done and publishers’ ad revenue is doing ‘fine’
by Digiday
Digiday— Despite the hope that 2024 would be a turning point for publishers’ advertising businesses, the first quarter of the year proved to be a mixed bag, according to three publishers.
seroundtable.com—Google Ad Revenue Up 13% & Bing Ads Revenue Up 12%. Google and Microsoft both reported very good earnings, driving both stock prices up after hours. I like to dive into the ad revenue side, and it looks like Google Ad revenue was up 13% from last year and Microsoft Advertising revenue was up 12% from last year.And that is good because both companies saw ad revenues increase the previous quarter and the quarter before that.Google reported total ad sales of $61.66 billion — up from $54.55 billion a year ago.GOOG EarningsThe Google earnings release...
Search Engine Land—Meta ad revenue jumps 27% in Q1 2024. Don't expect Meta search ads, but there could eventually be ads and paid content in Meta AI interactions, says CEO Mark Zuckerberg.
Digiday—Media Briefing: Publishers who bet on events and franchises this year are reaping the rewards. Tentpole events and franchises are helping publishers lock in advertising revenue.