The plan for the new entity is to offer an "omnichannel" SSP at a lower cost than rivals, profitably.
Due to limitations from social platforms blocking sexual content from retailers in paid post, publishers are capitalizing on the increase in sex toy sales.
The Facebook boycott is part of a larger cultural shift towards a more “values-based consumerism.”
In November, California residents will vote on the state's second privacy law, which is basically the CCPA 2.0
Digiday’s newest research asked respondents about the future of work and how their productivity levels, stress and lives had changed since they’d been working from home.
In the midst of a multi-pronged crisis, it’s not easy to get a lay of the land – much less predict what tomorrow looks like. But right now publishers are forced to do that every day. At the Digiday Publishing Summit Live, publishers and media execs convened virtually to take a step back, talk and assess.
News, and particularly subscription publishers, have had a characteristically fraught relationship with Facebook.
Retailers and brands face complicated times. Non-essential spending since the onset of Covid-19 is declining across different categories. Companies such as Nissan have seen a 43 percent drop in sales, and Coca-Cola recently watched a 25 percent slump in volume as bars, restaurants and other soda-friendly venues closed for the quarantine. Even DTC brands, poised
Currently in an experimental phase, Tastemade is the first publisher to sign on and the brand that is funding this ad experiment is corn chip snack Fritos.
The latest move to pause influencer marketing comes as marketers are not only reconsidering where their ads appear and the kind of content they appear next to, but as they work to figure out how they can better support Black creators and Black-owned businesses following the Black Lives Matter (BLM) protests.
"We were told as publishers that resellers were so important, but no [publisher] has communicated to me they removed resellers and lost X% lift."