Sources moot a potential sell-off of individual agency assets as the agency holding group pushes ahead with turnaround plan.
For all X has done to try and make advertisers believe it’s a platform that’s safe for brands, advertisers remain unconvinced, and the latest headlines don’t help.
Digiday has gathered up some of the juiciest theories and added a bit of extra context for good measure.
Media experts share which channels marketers are prioritizing at this summer's Euro 2024 soccer tournament and the Olympic Games.
Monetization of generative AI chatbot experiences is slow going. Some publishing execs said they’re not ready to add advertising to these products until they scale or can build a subscription model first.
Los Latin American Music Awards tendrán una particularidad para su audiencia este año, gracias a una asociación de TelevisaUnivision y Shopsense AI televidentes podrán gozar de una experiencia de compra directa mientras disfrutan de la transmisión del evento en vivo desde Las Vegas por la cadena, este 25 de abril. Shopsense AI, una empresa pionera […]
Influencer agency Billion Dollar Boy on Thursday is launching a creator community membership as it expands its consultative services and partnerships, Digiday has learned.
As FaZe looks to escape the difficulties it experienced in the public market, its greatest strength might be a business unit that was already in action well before the acquisition: FaZe Clan’s product licensing business.
Tentpole events and franchises are helping publishers lock in advertising revenue.
In this week’s Digiday+ Research Briefing, we examine how YouTube commands the majority of marketers’ ad placements and ad budgets among ad-supported streaming services, how fewer publishers plan on growing their events business, and how ads are coming to Meta’s Threads platform sooner than expected, as seen in recent data from Digiday+ Research.
No one seems convinced (yet) that an outright ban will happen anytime soon.
Despite Google’s (most recent) assurances that it would stick to its (newest) game plan, there has been a lot going on as of late.