Google elaborated on its timeline for killing off third-party cookies as part of its promises to the UK's antitrust authority.
The Network Advertising Initiative's new privacy control is intended to stop email-based audience matching — often referred to as onboarding.
Big publishers like The Washington Post and USA Today are developing and expanding AR storytelling around the Olympic Games.
Telehealth company Ro, parent company of direct-to-consumer men’s health brand Roman, has started reinvesting in subway ads.
Motivbase helps companies understand the meaning behind people's online thoughts to help them develop new products
Trent Lloyd, co-founder and head of brand solutions, Eyeota Google’s updated timeline for its Privacy Sandbox rollout, including its two-year delay of third-party cookie deprecation on Chrome, didn’t come as a surprise to many industry observers, given the limited utility of Google’s FLoC and the slow momentum of the Privacy Sandbox in the World Wide [
Jessica Lauretti, managing director, The Anthem Awards Over the past 20 years there has been a massive cultural shift — the technological revolution has disrupted our individual relationship to the planet. This shift has offered unparalleled global access and connectivity while giving way to a disruption of traditional supply and distribution chains and ushering in [
This week's Media Briefing looks at how the pandemic and the cookie's eventual demise have created the conditions for the programmatic ad market that publishers have been pushing for, with a shift to private buying coinciding with prices pushing past pre-pandemic levels.
As the ad tech industry rewires itself around the contours of privacy, supply-side platforms are reinventing themselves (again).
Twitter and Facebook move ahead with brand safety audits by MRC amid increasing pressure to mitigate extremist and false content on the platforms.
The U.K. media company has seen its e-commerce affiliate revenue increase by 56% in the first half of 2021 to represent more than 30% of its total revenue.
While the internet has exploded with how-to guides for candidates to create the most effective TikTok job application, a number of commentators are reluctant to embrace a scheme which could entrench biases.