Research Briefing: BuzzFeed pivots business to AI media and tech as publishers increase use of AI
by Digiday
Digiday— In this week’s Digiday+ Research Briefing, we examine BuzzFeed’s plans to pivot the business to an AI-driven tech and media company, how marketers’ use of X and ad spending has dropped dramatically, and how agency executives are fed up with Meta’s ad platform bugs and overcharges, as seen in recent data from Digiday+ Research.
Entrepreneur—Your Clients Could Be Using AI to Clone Your Business Without Your Consent. Here Are 6 Alarmingly Simple Steps That Could Wipe Out Your Business in Minutes.. Your clients can clone you faster than you realize.
Engadget—Adobe's new upscaling tech uses AI to sharpen video. Most new features and experiments Adobe has announced recently involve AI, like object addition and removal for Premiere Pro and text-based image generation in Photoshop. Now, the company has unveiled VideoGigaGAN, an experimental AI feature it says can upscale video by eight times without the usual artifacts like flickering or distortion, The Verge reported. VideoGigaGAN beats other Video Super Resolution (VSR) methods because it avoids the usual artifacts and flickering introduced by GAN...
Digiday—Media Briefing: Q1 is done and publishers’ ad revenue is doing ‘fine’. Despite the hope that 2024 would be a turning point for publishers’ advertising businesses, the first quarter of the year proved to be a mixed bag, according to three publishers.