Media Briefing: Publishers who bet on events and franchises this year are reaping the rewards
by Digiday
Digiday— Tentpole events and franchises are helping publishers lock in advertising revenue.
Digiday—Media Briefing: Publishers are still prepping for cookie deprecation despite Google’s delay. Google may have pressed pause on cookie deprecation but publishers' cookie-less tests persist.
The Escapist—Enjoy a Year Recap and Extra Rewards with the Latest Honkai: Star Rail Web Event. Honkai: Star Rail is celebrating its first year with a ton of rewards for their players, with one of them being a special year recap.
Digiday—CVS Media Exchange bets on solving the measurement gap to stand out in the retail media landscape. Measurement and attribution are common pain points for advertisers looking to track campaign performance in retail media. They're pain points that CVS Media Exchange, CVS’s retail media arm, which is also known as CMX, is aiming to solve to help it stand out in an increasingly crowded landscape.