On this episode of Brave Commerce, Kristof Neirynck, global chief marketing officer and managing director at Avon, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the evolution of relationship selling and the innovative approaches Avon has adopted in the contemporary market. As the conversation begins, the hosts reflect on Avon's enduring legacy of 137
Occasionally, creative and media agencies will partner together in a pitch in order to have the scale needed to compete against holding companies, but those collaborations are often in one-off instances. But Joan Creative and Crossmedia are bucking that trend with a formal partnership that has proved that working together can be a boost to
Meta has hired Dentsu as the customer relationship solution provider for its encrypted messaging platform WhatsApp's business-focused arm. WhatsApp Business is an extension app that allows companies to create a profile and then communicate directly with customers to offer updates and answer questions in real time. They are also able to send vouchers and offers,
To promote its O Face Satin Lipstick, e.l.f. Cosmetics worked with Snapchat to launch the platform's first Bitmoji Beauty Drop, allowing Snapchat users to claim a free digital item for their Bitmoji for 24 hours. Snapchat users in the U.S. and U.K. will be able to tap the e.l.f. Cosmetics Drop banner in the app's
Fashion is an ever-changing industry, requiring constant reinvention, adaptability and innovation to survive and thrive in longevity. Both retailer Gap and legendary fashion designer and Harlem institution Dapper Dan understand this, having spent decades weathering the highs and lows of the industry. They share a commitment to their core clientele, while adapting for new consumers
Bravo's multi-spinoff franchise The Real Housewives has delivered glamour to spare since the first episode dropped in 2006. For the 2023 holiday season, The Real Housewives of New York City alumnus Countess Luann de Lesseps wants to tell the world that simplifying gift giving is about the classiest thing you can do. Teaming up with
Blame Pepsi for the plot of Home Alone. Each holiday season, a new generation of viewers watches McCaulay Culkin's Kevin McCallister fume as his bed-wetting cousin Fuller shotguns a 1990-vintage can of Pepsi just before they're supposed to share sleeping quarters. When Kevin's brother Buzz eats the last slice of cheese pizza, Kevin flips out
Dentsu X, the communications and media division of the advertising agency network, has named Shenda Loughnane as its new global brand president, succeeding Sanjay Nazerali, who is leaving the business. Loughnane will take up the position from Jan. 1, stepping up from global managing director of iProspect, a role she has held since November 2021.
While the crypto sector has received negative attention since events including the FTX scandal and publication Rolling Stone calling NFTs "worthless," brands in the space have been doubling down on refining their messaging and strengthening their marketing to appeal to a wider audience. For blockchain platform Solana, what began as a groundswell of community critique
A new industrywide report shows how buyers, including top advertisers, continue to waste money on inefficient supply paths and low-quality media. Media quality and the cost of media are not correlated, according to the Association of National Advertisers' programmatic media supply chain transparency report. The study analyzed campaign data from 21 brands including State Farm,
Roku and Coca-Cola are getting into the Christmas spirit, teaming up for a holiday campaign across the connected TV platform. Fewer brands are more closely tied to the winter holiday season than Coca-Cola, and the beverage company has now signed on as the first sponsor for Roku's new All Things Food content destination. The collection
It's deemed the Super Bowl of advertising in the U.K., but it involves a lot fewer athletes and a lot more elves. On this episode of Yeah, That's Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart are joined by Adweek's Europe creative editor Brittaney Kiefer and adam&eveDDB chief creative officer