It sounds like a joke the world is playing on marketers: Deliver targeted, personalized experiences at scale. Sure, let's mass produce individuality. Let's build a factory that cranks out nothing but unique experiences that can't be replicated. Totally plausible, right? That's the conundrum Adweek's Europe brand editor Rebecca Stewart posed to a panel at Adweek's
Younger consumers crave brand authenticity, and that's often being brought to them by the creator economy. Brands are reaching out to creators to help them bridge the gap to new consumers who have grown up on social media and look past influencers to those making content. At Adweek's New Consumer virtual event, Cheryl Gresham, CMO
Augmented reality technology company Zero10 is working with Tommy Hilfiger to bring its AR clothing "try-on" experience to three brick-and-mortar Tommy Hilfiger stores throughout Europe. Zero10's AR Mirror technology lets shoppers virtually try on clothing in retail stores using an in-store kiosk. The technology utilizes 3D body tracking, multiclass segmentation, and cloth simulation to allow
Microsoft's Xbox gaming console has been a dominant presence in the homes of players who enjoy competitive franchises like Halo and Call of Duty. The team behind the Xbox doesn't want to just entertain, however. They also help train and educate those seeking careers in the gaming industry through developer programs. Unbothered and Thriving With
Nobody likes being called a fool, but plenty of people like a good April Fools' Day joke. It's the one day a year when pranks are not only welcome, but expected from brands, businesses and agencies alike. Since it lands on a Saturday this year, Adweek is highlighting some of the better fools from agencies
For underground MCs of the past and present, innovative promotional tactics can make a huge difference in building a following. Sometimes that even means using deserted locations or mundane objects to get the music into people's hands. Budweiser drew inspiration from the underground scene's history of subversive promotional tactics by releasing a series of "playable"
There are three fundamental questions that every marketer should ask when crafting a campaign: Is it relevant? Is it wonderful? And is it unexpected? In this episode of Everything Is Better With Creators, Matt Kerbel, director of strategic brand planning at Turo, shares his insights on how to answer those questions and create campaigns that
On this episode of Champions of Change, Adweek senior TV reporter Mollie Cahillane is joined by Invest in Women founder Kelsey Trainor. Trainor has been busy, launching her own brand as well as serving as vice president of business and legal affairs at Gaming Society, a betting education company with an emphasis on women's sports.
Skincare brand Eos has found success reaching Gen Z women with bold campaigns that break beauty marketing tropes. Now, it is looking to do the same in a new category as it branches out into men's shaving products. Eos has unveiled the "Unmanhandle Your Face" campaign, created by agency of record Mischief @ No Fixed
As an anti-drag law goes into effect in Tennessee this weekend, plant-based brand Just Egg is partnering with a Memphis nightclub and restaurant to raise money for LGBTQ+ groups. In a media advisory from the company, Just Egg senior leadership announced its support of the Atomic Rose's popular drag brunch, with this Sunday's event featuring
Not all ad productions are created equal when it comes to sustainability--and new data shows the massive opportunity to curb impact. AdGreen, a project of the U.K.-based trade group Advertising Association with the goal of eliminating the environmental impact of production, this week released its first annual review. The report, which analyses data from the
The Black media company Blavity Inc., home to seven editorial titles including Blavity and Travel Noire, unveiled new products, a pair of rebrands and a new internal structure this week as part of a broader effort to diversify its business and add more vehicles for advertising. The new structure will split Blavity Inc. into two