Google Chrome delays third-party cookies shutdown until next year, the third time it has been postponed.
Google says UK regulator testing means the advertising tech will last until 2025.
Third-party cookies are small pieces of data that are collected by websites to track user activity. These are particularly lucrative to websites, as this data can be used to target users with personalized ads.
Google keeps promising to phase out third-party cookies on Chrome but not actually doing it. The company vowed to deprecate cookies back in 2020, pushing the date back to 2023 and then 2024. We did get some traction earlier this year, when Google disabled cookies for one percent of Chrome users, but those efforts have stalled. Now, the company says it won’t happen until next year. It’s easy to drag Google for this but it’s not entirely in the company’s hands. The tech giant is working closely...
For now, Google seems to have next year in mind as the latest end date for its plan to eliminate third-party cookies.
For the third time, Google has postponed the anticipated deprecation of third-party cookies in its Chrome browser.
The deprecation will now likely occur in early 2025.
Washington Examiner Congressional Reporter Samantha-Jo Roth joins Magazine Executive Editor Jim Antle to discuss Arizona’s ban on abortion and its effects on the presidential race, Donald Trump’s campaign, and third-party candidates. They also talk about the House’s small GOP majority and how it is causing a lot of headaches for Speaker Mike Johnson (R-LA).
Digiday has gathered up some of the juiciest theories and added a bit of extra context for good measure.
Criteo, has emphasized its commitment to its existing strategy for navigating the changing privacy landscape.
Tom Cruise seen flying his helicopter in London after attending Victoria Beckham's 50th birthday party and reportedly breakdancing and doing the splits like he did at a Scientology retreat years ago
Pack away those tired cookie crumbling metaphors until 2025, as Google has once again delayed the death of the third-party tracking cookie in its Chrome browser. This is the third reprieve Google has given cookies since it first promised to phase them out in 2020. The next year, it pushed the date back to 2023, and then delayed it again to 2024. In its latest postponement, Google said in a blog, “we envision proceeding with third-party cookie deprecation starting early next year.” The...