Google delays third-party cookie phase-out to 2025 (maybe)
by Search Engine Land
Search Engine Land— For the third time, Google has postponed the anticipated deprecation of third-party cookies in its Chrome browser.
Tech Times—Google Chrome's Third Delay in Phase Out of Third-Party Cookies: What's the Holdup this Time?. Google Chrome delays third-party cookies shutdown until next year, the third time it has been postponed.
MediaNama—Google delays phasing out third-party cookies again. Third-party cookies are small pieces of data that are collected by websites to track user activity. These are particularly lucrative to websites, as this data can be used to target users with personalized ads.
Ars Technica—Google can’t quit third-party cookies—delays shut down for a third time. Google says UK regulator testing means the advertising tech will last until 2025.