Google can’t quit third-party cookies—delays shut down for a third time
by Ars Technica
Ars Technica— Google says UK regulator testing means the advertising tech will last until 2025.
Tech Times—Google Chrome's Third Delay in Phase Out of Third-Party Cookies: What's the Holdup this Time?. Google Chrome delays third-party cookies shutdown until next year, the third time it has been postponed.
MediaNama—Google delays phasing out third-party cookies again. Third-party cookies are small pieces of data that are collected by websites to track user activity. These are particularly lucrative to websites, as this data can be used to target users with personalized ads.
Adweek—Google Delays Cookie Deprecation For The Third Time. Pack away those tired cookie crumbling metaphors until 2025, as Google has once again delayed the death of the third-party tracking cookie in its Chrome browser. This is the third reprieve Google has given cookies since it first promised to phase them out in 2020. The next year, it pushed the date back to 2023, and then delayed it again to 2024. In its latest postponement, Google said in a blog, “we envision proceeding with third-party cookie deprecation starting early next year.” The...