Third-Party Cookie Deprecation in Chrome: timeline pushed back to early 2025
by PPC Land
PPC Land— The deprecation will now likely occur in early 2025.
Tech Times—Google Chrome's Third Delay in Phase Out of Third-Party Cookies: What's the Holdup this Time?. Google Chrome delays third-party cookies shutdown until next year, the third time it has been postponed.
Engadget—Google has delayed killing third-party cookies from Chrome (again). Google keeps promising to phase out third-party cookies on Chrome but not actually doing it. The company vowed to deprecate cookies back in 2020, pushing the date back to 2023 and then 2024. We did get some traction earlier this year, when Google disabled cookies for one percent of Chrome users, but those efforts have stalled. Now, the company says it won’t happen until next year. It’s easy to drag Google for this but it’s not entirely in the company’s hands. The tech giant is working closely...
Search Engine Land—Google delays third-party cookie phase-out to 2025 (maybe). For the third time, Google has postponed the anticipated deprecation of third-party cookies in its Chrome browser.