Google has delayed killing third-party cookies from Chrome (again)
by Engadget
Engadget— Google keeps promising to phase out third-party cookies on Chrome but not actually doing it. The company vowed to deprecate cookies back in 2020, pushing the date back to 2023 and then 2024. We did get some traction earlier this year, when Google disabled cookies for one percent of Chrome users, but those efforts have stalled. Now, the company says it won’t happen until next year. It’s easy to drag Google for this but it’s not entirely in the company’s hands. The tech giant is working closely...
Tech Times—Google Chrome's Third Delay in Phase Out of Third-Party Cookies: What's the Holdup this Time?. Google Chrome delays third-party cookies shutdown until next year, the third time it has been postponed.
Ars Technica—Google can’t quit third-party cookies—delays shut down for a third time. Google says UK regulator testing means the advertising tech will last until 2025.
MediaNama—Google delays phasing out third-party cookies again. Third-party cookies are small pieces of data that are collected by websites to track user activity. These are particularly lucrative to websites, as this data can be used to target users with personalized ads.