Major Ad Tech player maintains course despite third-party deprecation cookie delay
by PPC Land
PPC Land— Criteo, has emphasized its commitment to its existing strategy for navigating the changing privacy landscape.
Tech Times—Google Chrome's Third Delay in Phase Out of Third-Party Cookies: What's the Holdup this Time?. Google Chrome delays third-party cookies shutdown until next year, the third time it has been postponed.
Ars Technica—Google can’t quit third-party cookies—delays shut down for a third time. Google says UK regulator testing means the advertising tech will last until 2025.
MediaNama—Google delays phasing out third-party cookies again. Third-party cookies are small pieces of data that are collected by websites to track user activity. These are particularly lucrative to websites, as this data can be used to target users with personalized ads.