Google Chrome delays third-party cookies shutdown until next year, the third time it has been postponed.
Google says UK regulator testing means the advertising tech will last until 2025.
Third-party cookies are small pieces of data that are collected by websites to track user activity. These are particularly lucrative to websites, as this data can be used to target users with personalized ads.
Google keeps promising to phase out third-party cookies on Chrome but not actually doing it. The company vowed to deprecate cookies back in 2020, pushing the date back to 2023 and then 2024. We did get some traction earlier this year, when Google disabled cookies for one percent of Chrome users, but those efforts have stalled. Now, the company says it won’t happen until next year. It’s easy to drag Google for this but it’s not entirely in the company’s hands. The tech giant is working closely...
For now, Google seems to have next year in mind as the latest end date for its plan to eliminate third-party cookies.
For the third time, Google has postponed the anticipated deprecation of third-party cookies in its Chrome browser.
The deprecation will now likely occur in early 2025.
Digiday has gathered up some of the juiciest theories and added a bit of extra context for good measure.
Criteo, has emphasized its commitment to its existing strategy for navigating the changing privacy landscape.
Jakob Bak, senior vice president, co-founder, Adform Mónica Vázquez, product lead, Adform Last year was monumental for retail media as it established itself as a game-changing force with little sign of slowing down in 2024. Figures from IAB Europe predict retail media spending will surpass traditional linear TV in Europe in under two years, reaching […]
While the reasons for the boycotts vary, there’s a recognition among marketers now that a brand boycott could happen regardless of their efforts – and for reasons outside of marketing and advertising – that will need to be dealt with.
Marketers are considering the space more this year, according to agency execs, with some noting that the women’s athletes may get more attention from brands ahead of the Summer Olympics this July.