Marketing Briefing: How the ‘proliferation of boycotting’ has marketers working understand the real harm of brand blockades
by Digiday
Digiday— While the reasons for the boycotts vary, there’s a recognition among marketers now that a brand boycott could happen regardless of their efforts – and for reasons outside of marketing and advertising – that will need to be dealt with.
Digiday—Marketing Briefing: Marketers appreciate the ‘legroom’ for tests with Google’s latest cookie delay. The proverbial can had already been kicked down the road a few times and doing so again allows more time to potentially minimize the impact on advertisers.
Digiday—Digiday+ Research deep dive: Brand marketers grow their YouTube spending while agency marketers cut back. When it comes to social media marketing, YouTube doesn't always get as much attention as its Meta, TikTok and X counterparts. But brands are actually increasing their marketing spend on the platform. It turns out it's a different story for agencies, though.
dailym.ai—here are the states with the hottest real estate markets. Home values have increased 6.4 percent in the last year, a new index shows. San Diego has seen the biggest uptick in prices, rising 11.4 percent year-on-year. By comparison, Portland, OR, saw the slowest rate of growth of any US metro. Scroll down to the end for a table for the top 20 metros