While the reasons for the boycotts vary, there’s a recognition among marketers now that a brand boycott could happen regardless of their efforts – and for reasons outside of marketing and advertising – that will need to be dealt with.
When it comes to social media marketing, YouTube doesn't always get as much attention as its Meta, TikTok and X counterparts. But brands are actually increasing their marketing spend on the platform. It turns out it's a different story for agencies, though.
Sophie, 59, met with President Zelensky and his wife - and passed on a personal message from King Charles - as she showed her solitary with survivors of conflict-related sexual violence and torture
Though NFL Draft viewership is lower than the league's usual standards for games, many sports would love to have a fraction of the audience that tuned in on Thursday to see Caleb Williams go to the Chicago Bears with the No. 1 pick. In 2023, the National Football League welcomed 11.29 million viewers to its first-round NFL Draft broadcasts on ABC, ESPN and the NFL Network. That would’ve placed the Draft in the depths of the 50 most-watched sporting events of the year—which were all NFL...
HMD will still make Nokia phones but is shipping self-branded phones, too.
The popular horse racing manga "Umanari 1 Furlong Theater " is headlining the partnership with a special NFT giveaway campaign for fans.
Moondrop has taken the wraps off its first smartphone, the MIAD 01. The name stands for Mobile Internet Audio Device and as you can imagine alludes the phone's audio-first inclination. If a smartphone can be used as HiFi player with a sleek and slim body, features 3.5mm+4.4mm interfaces, and offers smooth operating for daily use. pic.twitter.com/EuQapBgfjQ— MOONDROP (@MoondropLab) April 22, 2024 In the teaser image, we can see the back of the phone with a white colorway and a striated...
Nadine Nassib Njeim has finally announced the first collection of her debut makeup brand, Nadine Njeim Beauty, and it is launching very soon.
A British YouTuber has made what is believed to be the world's first
In a critical election year, the BBC has launched its first brand campaign outside the U.K. to position itself as a more trusted news source in the U.S. and international markets. “Made to Make You Think” is a milestone in the BBC’s global expansion efforts and debuts in the U.S. following recent investment in North America. Created by agency R/GA with BBC Studios, the commercial arm of the BBC Group, the campaign puts journalists in the spotlight while claiming to be an objective...
Today’s marketing landscape is more fragmented than ever. Like consumer brands, business brands are looking to stand out in a crowded and competitive marketplace, making marketing tactics like streaming ads, influencers and humorous spots more appealing.