Typeface Arc aims to use an AI agent approach to enable organizations to generate and iterate complete marketing campaigns.
When it comes to social media marketing, YouTube doesn't always get as much attention as its Meta, TikTok and X counterparts. But brands are actually increasing their marketing spend on the platform. It turns out it's a different story for agencies, though.
Democrats with criminal pasts (and one who was recently indicted) have begun to feature prominently in Donald Trump’s campaign for president. And I can think of several reasons why. Last weekend, it was former Illinois Democratic Gov. Rod Blagojevich, who appeared at a Republican National Committee event hosted at Mar-a-Lago. The New York Times reported that Trump spent an extended period of time discussing the former fraudster, who was convicted of corruption but was released after Trump...
A new downtown Windsor booster group has been launched with a marketing campaign to garner support for the city’s core and encourage council to approve the recently announced multimillion-dollar proposal to revamp the neighbourhood. The Downtown Windsor Business Revitalization Association — composed of Downtown Windsor BIA executive members — on Friday kicked off the ‘Our […]
Yeedi's new M12 Pro+ just won the battle of suction power, beating the likes of Roomba, Roborock, and others.
Though NFL Draft viewership is lower than the league's usual standards for games, many sports would love to have a fraction of the audience that tuned in on Thursday to see Caleb Williams go to the Chicago Bears with the No. 1 pick. In 2023, the National Football League welcomed 11.29 million viewers to its first-round NFL Draft broadcasts on ABC, ESPN and the NFL Network. That would’ve placed the Draft in the depths of the 50 most-watched sporting events of the year—which were all NFL...
As we await tomorrow’s iPad event, we’re looking back at a playful Apple marketing campaign that you’ve probably never seen. That’s because it ran in a single market at the time: Japan. It turns out Apple relied on whimsical puppetry to convince Android users to switch to iPhone for a few years. If you haven’t experienced it, the ad campaign is unlike any other marketing campaign from Apple. more
Bumble has become the latest brand in the cluttered dating app landscape to get a makeover as it tries to reach generations fatigued with online dating. The dating app, which launched in 2014 with the distinguishing feature that only women users could make the first move with matches, has undergone a revamp with a refreshed design, new features and a global campaign that speaks to people who are close to swearing off app-based dating. Created by Bumble’s in-house creative studio, the...
Hawaii’s hotel booking pace is in the red through December, but legislative funding has allowed the Hawai‘i Tourism Authority to support a new multimillion dollar marketing campaign aimed at U.S. visitors.
A San Francisco political advocacy group that has spent millions to get two reform measures on the November ballot announced this week it was pulling one that would have given the city’s next mayor more powers. TogetherSF Action claimed it could not gain traction on an initiative that would have given the mayor the sole authority […]
WASHINGTON >> U.S. District Judge Amit Mehta peppered the Justice Department and Alphabet’s Google with questions during the first day of closing arguments in the government’s antitrust lawsuit against the online search leader.
Marin Software yesterday announced the launch of its Anomaly Detector. This tool leverages OpenAI technology to automatically identify and explain unexpected results within performance marketing campaigns across various platforms.