Brands Chase Football Marketing Momentum at NFL Draft
by Adweek
Adweek— Though NFL Draft viewership is lower than the league's usual standards for games, many sports would love to have a fraction of the audience that tuned in on Thursday to see Caleb Williams go to the Chicago Bears with the No. 1 pick. In 2023, the National Football League welcomed 11.29 million viewers to its first-round NFL Draft broadcasts on ABC, ESPN and the NFL Network. That would’ve placed the Draft in the depths of the 50 most-watched sporting events of the year—which were all NFL...
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