BBC Speaks to News Weary Consumers in First Global Brand Campaign
by Adweek
Adweek— In a critical election year, the BBC has launched its first brand campaign outside the U.K. to position itself as a more trusted news source in the U.S. and international markets. “Made to Make You Think” is a milestone in the BBC’s global expansion efforts and debuts in the U.S. following recent investment in North America. Created by agency R/GA with BBC Studios, the commercial arm of the BBC Group, the campaign puts journalists in the spotlight while claiming to be an objective...
Adweek—Bumble Speaks to ‘Exhausted’ Women With Brand Refresh and Global Campaign. Bumble has become the latest brand in the cluttered dating app landscape to get a makeover as it tries to reach generations fatigued with online dating. The dating app, which launched in 2014 with the distinguishing feature that only women users could make the first move with matches, has undergone a revamp with a refreshed design, new features and a global campaign that speaks to people who are close to swearing off app-based dating. Created by Bumble’s in-house creative studio, the...
TheVow.ie—Mediahuis news brands win INMA Global Media Awards. Thursday evening, the winners of the 2024 INMA Global Media Awards were announced. The awards ceremony, held at the Victoria & Albert Museum in London, honoured winners in 20 categories, recognising innovation and best practices in news brands. INMA received a total of 771 entries from 245 news brands from 43 countries across Africa, Asia/Pacific, […]
Phys.org—Immunizing consumers against bad news can protect brands, says study. Abercrombie & Fitch. Balenciaga. Starbucks. In recent years, these brands and many others have faced extreme public backlash due to insensitive comments from executives, changes to loyalty programs, controversial advertising decisions, and more.