In this week’s Digiday+ Research Briefing, we examine how YouTube commands the majority of marketers’ ad placements and ad budgets among ad-supported streaming services, how fewer publishers plan on growing their events business, and how ads are coming to Meta’s Threads platform sooner than expected, as seen in recent data from Digiday+ Research.
The first installment of Digiday's two-part series on the top ad-supported streaming services provides an overview of the platforms’ offerings and an analysis of how brands and agencies distribute their ad budgets and ad placements across platforms.
When it comes to social media marketing, YouTube doesn't always get as much attention as its Meta, TikTok and X counterparts. But brands are actually increasing their marketing spend on the platform. It turns out it's a different story for agencies, though.
Day one of the 2024 IAB NewFronts featured presentations from Google and Vizio, as well as a spotlight on news publishers.
The proverbial can had already been kicked down the road a few times and doing so again allows more time to potentially minimize the impact on advertisers.
While the reasons for the boycotts vary, there’s a recognition among marketers now that a brand boycott could happen regardless of their efforts – and for reasons outside of marketing and advertising – that will need to be dealt with.
The skin toasted Australian Minister of Defence, Richard Marles, who resembles, with each day, the product of an overly worked solarium, was adamant. Not only will Australians be paying a bill up to and above A$368 billion for nuclear powered submarines it does not need; it will also be throwing A$100 billion into the coffers of More
The U.S. dollar was a shade softer in early deals, thinned by a holiday in
A research team found that soil microbes are missing from the diet and the guts of many people, and that could have serious health implications.
The Guardian US is entering the race for political ad dollars.
Despite the hope that 2024 would be a turning point for publishers’ advertising businesses, the first quarter of the year proved to be a mixed bag, according to three publishers.
When it comes to video ad sales, marketers don't need a linear path to success. According to the Interactive Advertising Bureau's newly released 2024 Digital Video Ad Spend & Strategy Report, it's going to be a big year for digital video. The report, which comes ahead of next week's NewFronts events, noted that digital video ad sales are growing nearly 80% faster than media overall, with spend, including connected TV (CTV), social video and online video, projected to grow 16% this year,...