Digiday+ Research: A guide to ad-supported streaming services, from the top platforms to marketing spend

Digiday— The first installment of Digiday's two-part series on the top ad-supported streaming services provides an overview of the platforms’ offerings and an analysis of how brands and agencies distribute their ad budgets and ad placements across platforms.

Digiday—Research Briefing: YouTube commands marketing spend on ad-supported streaming services. In this week’s Digiday+ Research Briefing, we examine how YouTube commands the majority of marketers’ ad placements and ad budgets among ad-supported streaming services, how fewer publishers plan on growing their events business, and how ads are coming to Meta’s Threads platform sooner than expected, as seen in recent data from Digiday+ Research.

Digiday—CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms. This is the third installment in Digiday’s multi-part series covering the top ad-supported streaming services and part of Digiday’s CMO Strategies series. In this report, we examine which ad attributes matter the most to marketers on streaming platforms.

Digiday—Digiday+ Research deep dive: Brand marketers grow their YouTube spending while agency marketers cut back. When it comes to social media marketing, YouTube doesn't always get as much attention as its Meta, TikTok and X counterparts. But brands are actually increasing their marketing spend on the platform. It turns out it's a different story for agencies, though.