Digital Video Ad Spend Will Exceed Linear for the First Time
by Adweek
Adweek— When it comes to video ad sales, marketers don't need a linear path to success. According to the Interactive Advertising Bureau's newly released 2024 Digital Video Ad Spend & Strategy Report, it's going to be a big year for digital video. The report, which comes ahead of next week's NewFronts events, noted that digital video ad sales are growing nearly 80% faster than media overall, with spend, including connected TV (CTV), social video and online video, projected to grow 16% this year,...
Ars Technica—Roku OS home screen is getting video ads for the first time. Meanwhile, Roku keeps making more money.
PPC Land—Irish digital ad spend surges in 2023, fueled by video and social media growth. Total digital ad spend in Ireland reached €958 million in 2023, reflecting an 11% year-over-year (YoY) increase.
KIFI—American-Israeli hostage appears in Hamas video for first time. By Lauren Izso and Eyad Kourdi, CNN (CNN) — Hamas on Saturday published a video of two hostages, American-Israeli Keith Siegel and Israeli Omri Miran. In the video, Siegel, who appears to be speaking under duress, pleads for Israeli Prime Minister Benjamin Netanyahu to negotiate a hostage release deal with Hamas. This is the first