Marketers are considering the space more this year, according to agency execs, with some noting that the women’s athletes may get more attention from brands ahead of the Summer Olympics this July.
Women's college basketball has never been hotter. Last week, Nielsen
LeBron James, Kevin Durant, Sabrina Ionescu, Satou Sabally — those are just
While the reasons for the boycotts vary, there’s a recognition among marketers now that a brand boycott could happen regardless of their efforts – and for reasons outside of marketing and advertising – that will need to be dealt with.
The world of women's basketball is center stage with girl power on full display
New York bustled more than usual on Monday night, especially in the Brooklyn borough. As Dior staged a runway show at the Brooklyn Museum, the 2024 WNBA Draft
Though NFL Draft viewership is lower than the league's usual standards for games, many sports would love to have a fraction of the audience that tuned in on Thursday to see Caleb Williams go to the Chicago Bears with the No. 1 pick. In 2023, the National Football League welcomed 11.29 million viewers to its first-round NFL Draft broadcasts on ABC, ESPN and the NFL Network. That would’ve placed the Draft in the depths of the 50 most-watched sporting events of the year—which were all NFL...
When sports marketing moves at the pace of the game, Coca-Cola can’t keep its campaigns or creativity bottled up. At the beginning of this year’s NCAA men’s and women’s March Madness basketball tournaments, The Coca-Cola Company and its partners at Cartwright Creative released a one-minute spot for Coke Zero Sugar, “Free Throw Madness.” The spot featured college fans from Tennessee, Duke (including alum and ESPN analyst Jay Williams), Connecticut, South Carolina (including graduate and...
Caitlin Clark has left an enduring legacy throughout American society and culture - both on and off the basketball court - all by the age of 22. Clark, from West Des Moines, Iowa, made her college debut for the Iowa Hawkeyes in 2020 and has also represented the USA at international youth level. Since then, she has been immortalised as the greatest scorer in college basketball history, racking up 3,951 points across four seasons. In March, she passed five-time NBA All-Star and college basketball...
From Dawn Staley's Rolls-Royce to selfies with fans, here are the best moments from South Carolina's championship parade.
The popular horse racing manga "Umanari 1 Furlong Theater " is headlining the partnership with a special NFT giveaway campaign for fans.
BATON ROUGE - LSU women's basketball announced Wednesday three transfer guards joining the Tigers and bolstering LSU's perimeter depth.LSU added Mjracle Sheppard from Mississippi State, Kailyn Gilbert from Arizona and Shayeann Day-Wilson from Miami.Our Three Newest Tigers ????Shayeann Day-Wilson, Kailyn Gilbert and Mjracle Sheppard ?? pic.twitter.com/S6x22bxIGF— LSU Women's Basketball (@LSUwbkb) April 24, 2024Gilbert averaged 15.1 points per game at Arizona, while Day-Wilson averaged 10.8...