Ads for top-shelf liquor usually lean heavily and stereotypically into the 1% lifestyle, with beautiful people hanging out in exotic settings where the common folk aspire to tread. The new campaign for Belvedere 10, a $150-per-bottle line extension of the flagship vodka, goes for a slightly different kind of chic, while adding a dose of humor that’s largely absent from the category. The cinematic spot comes from director Taika Waititi, who stars alongside Grammy Award-winning artist...
Over the last decade, streaming video platforms have gradually siphoned away viewers from traditional TV networks. But next month, they will be confronting the legacy outlets on their own turf — by going directly for their advertising dollars. For the first time, Amazon Prime Video and Netflix will both be part of what has long been known as "TV Week," also called the "upfronts." It's the official start of the ad-selling season where advertisers commit their spending for the fall TV season that...
Amazon.com's advertising executive Colleen Aubrey, a member of the elite internal team advising the CEO, is moving to a new undisclosed position at the company. Spokeswoman Kristin Mariani said Aubrey's new position would be announced later. She has held the role for nearly three years. Aubrey is a member of the so-called S-team, which counsels CEO Andy Jassy, and has worked at Amazon for nearly two decades. Mariani confirmed Aubrey is stepping aside as senior vice president of advertising...
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This year’s Digiday Content Marketing Awards finalists focused on creating more relatable, interactive campaigns to improve consumer engagement. These shortlist entries showcase the companies and campaigns successfully using content to modernize media and marketing. With themes spanning social responsibility, personalization, collaborative campaigns with shoppable content and messaging with storytelling and humanization at the core, these […]
Odds are if you're a Fallout fan, you've already, for better or worse, blazed through Amazon's Fallout TV show. It's probably left you feeling like hopping back into your Fallout game of choice, and if that's Fallout 4, a new mod is definitely worth grabbing, mainly because it involves Walton Goggins.Yup, we here at VG247 - even Tom - love the Goggins, and we loved seeing him in Fallout, both in raw (regular Goggins) and chargrilled (ghoul) form. He's so beautiful and funny you almost forget to...
Nonlinear storytelling can be a clever method of making us care about movie characters more than we ought. We’re enthralled by the sociopathic killers, crooks, pushers, and palookas who populate […]
Microsoft ships Windows 11 with lots of promotions via notifications and ads. This is a step-by-step guide to blocking ads in Windows 11.
Google and Microsoft both reported very good earnings, driving both stock prices up after hours. I like to dive into the ad revenue side, and it looks like Google Ad revenue was up 13% from last year and Microsoft Advertising revenue was up 12% from last year.And that is good because both companies saw ad revenues increase the previous quarter and the quarter before that.Google reported total ad sales of $61.66 billion — up from $54.55 billion a year ago.GOOG EarningsThe Google earnings release...
Google today announced a new ad format called "Ad Intents," designed to integrate ads into existing website content and boost revenue potential for publishers using Auto ads.
Crocs’ newest foam slip-on, the Phaedra, fits the bill of both stylish and inherently offbeat.If there’s one thing Crocs is exceptionally great at — aside from
From Gold Lion winner Archie Moore to Brazilians the Tupinambá collective, First Nations artists are making their voices heard at ‘the Olympics of art’. They talk hammocks, hunting and human connection‘I’m not using the word ‘representing’ as I can’t represent Australia,” says the softly spoken Indigenous artist Archie Moore, recovering after the packed opening of the Australia pavilion at the Venice Biennale. “I can’t even represent all the Aboriginal people – because we’re not a homogenous...