Amazon's Prime Video and Netflix are crashing TV's ad-selling party
by Los Angeles Times
Los Angeles Times— Over the last decade, streaming video platforms have gradually siphoned away viewers from traditional TV networks. But next month, they will be confronting the legacy outlets on their own turf — by going directly for their advertising dollars. For the first time, Amazon Prime Video and Netflix will both be part of what has long been known as "TV Week," also called the "upfronts." It's the official start of the ad-selling season where advertisers commit their spending for the fall TV season that...
C21media—Prime Video’s shift into AVoD contributes to 24% rise in Amazon ad revenue. Tech giant Amazon’s advertising revenue jumped by 24% in the first quarter after its streamer Prime Video shifted all subscribers to its newly launched ad tier in several key markets, including the US and UK.
Vulture—The 30 Best Movies on Amazon’s Prime Video Right Now. Road House, Get Out, Pulp Fiction, Titanic, and more.
Vulture—New on Amazon Prime Video: Movies and TV Shows (May 2024). The Idea of You, American Fiction, The Wiz, and more.