While the reasons for the boycotts vary, there’s a recognition among marketers now that a brand boycott could happen regardless of their efforts – and for reasons outside of marketing and advertising – that will need to be dealt with.
The proverbial can had already been kicked down the road a few times and doing so again allows more time to potentially minimize the impact on advertisers.
When it comes to social media marketing, YouTube doesn't always get as much attention as its Meta, TikTok and X counterparts. But brands are actually increasing their marketing spend on the platform. It turns out it's a different story for agencies, though.
G.R.W.M. (that’s “get ready with me”) for a major change in the social commerce landscape, because the pending TikTok ban in the United States could be make-or-break for all the brands that have built their following on the platform. TikTok has become a powerful force for brands trying to reach shoppers online, especially younger generations. The 2023 PYMNTS […]
Though NFL Draft viewership is lower than the league's usual standards for games, many sports would love to have a fraction of the audience that tuned in on Thursday to see Caleb Williams go to the Chicago Bears with the No. 1 pick. In 2023, the National Football League welcomed 11.29 million viewers to its first-round NFL Draft broadcasts on ABC, ESPN and the NFL Network. That would’ve placed the Draft in the depths of the 50 most-watched sporting events of the year—which were all NFL...
Emma Reid, 16, and Sophie Hayes, 15, have been missing from their homes in Kildare since Thursday
The popular horse racing manga "Umanari 1 Furlong Theater " is headlining the partnership with a special NFT giveaway campaign for fans.
To boost its efforts around brand safety, IPG is adding more tools for identifying harmful content while also helping advertisers avoid appearing near it.
Tesco has eaten into the market share of a host of other grocers. Watch the latest news from the supermarket giant.
Today’s marketing landscape is more fragmented than ever. Like consumer brands, business brands are looking to stand out in a crowded and competitive marketplace, making marketing tactics like streaming ads, influencers and humorous spots more appealing.
Tweede Kamer president Martin Bosma has asked the president of the European Parliament to take action to guarantee the integrity of the European elections and the candidates therein. He referred to reports from the Czech Republic that Russia was paying European politicians as part of a propaganda campaign.
In this week’s Digiday+ Research Briefing, we examine how YouTube commands the majority of marketers’ ad placements and ad budgets among ad-supported streaming services, how fewer publishers plan on growing their events business, and how ads are coming to Meta’s Threads platform sooner than expected, as seen in recent data from Digiday+ Research.