Digital ad market bouncing back from 'dark days' of '22 (First column, 18th story, link) Related stories:GOOGLE Seeks to Throw Out Antitrust Case Before Trial
Germany’s ProSiebenSat.1 has reported a good start to 2024, with group revenues increasing by 6% to €867m (US$920m) as the advertising market shows signs of recovery. That revenue figure was an inc
Roger Stone, a seasoned Republican political strategist, lobbyist, and former adviser to Donald Trump’s campaign, has endorsed the meme coin TRUMP on X, sparking a 17% increase in its value amid a wider downturn in the cryptocurrency market. Meanwhile, the meme token BODEN experienced a 9% uptick against the U.S. dollar over the last 24 […]
British AI unicorn Synthesia has launched its new generation of AI avatars, promising truly human-like digital speakers. Synthesia CEO Victor Riparbelli said traditional AI avatars, including those made by his own company, have always struggled to capture the nuance of human facial expressions and emotions. The London-based startup, which raised £71.4m last June in a […]
Measurement standards for carbon emissions are on their way, but in the meantime, stakeholders debate who is responsible for taking action first.
Glasgow-founded digital pharmacy startup Phlo has secured a £9m investment as it looks to continue its expansion across the health market. Phlo was founded as a digital pharmacy offering ordering, managing and delivery tracking services for prescription medication. The company has since expanded its product suite to include a digital infrastructure platform for healthcare providers […]
A new report suggests that every tech giant has failed to provide crucial ad transparency tools to its user base, leaving the door open for disinformation and manipulation. On Tuesday, Mozilla and CheckFirst, a Finland-based research company, released a report detailing how tech companies like Apple, Google, TikTok, and X handle ad transparency. Ultimately, the report found that all platforms could be doing more to disclose why a user is seeing an advertisement and who is behind the ad....
When it comes to video ad sales, marketers don't need a linear path to success. According to the Interactive Advertising Bureau's newly released 2024 Digital Video Ad Spend & Strategy Report, it's going to be a big year for digital video. The report, which comes ahead of next week's NewFronts events, noted that digital video ad sales are growing nearly 80% faster than media overall, with spend, including connected TV (CTV), social video and online video, projected to grow 16% this year,...
Highlights from a recently held MediaNama's discussion over ex-ante and ex-post regulations and what they mean for Indian digital markets.
It's only getting harder to stand out in the digital marketplace. So cash-back reward company Ibotta is turning to in-person activations to better capture shopper attention.
This grand home comes with 35 acres of land
In this week’s Digiday+ Research Briefing, we examine how YouTube commands the majority of marketers’ ad placements and ad budgets among ad-supported streaming services, how fewer publishers plan on growing their events business, and how ads are coming to Meta’s Threads platform sooner than expected, as seen in recent data from Digiday+ Research.