Apple, Google, Meta, others struggle when it comes to ad transparency
by AppleInsider
AppleInsider— A new report suggests that every tech giant has failed to provide crucial ad transparency tools to its user base, leaving the door open for disinformation and manipulation. On Tuesday, Mozilla and CheckFirst, a Finland-based research company, released a report detailing how tech companies like Apple, Google, TikTok, and X handle ad transparency. Ultimately, the report found that all platforms could be doing more to disclose why a user is seeing an advertisement and who is behind the ad....
ETtech.com—Meta, others should give users free option without targeted ads, EU privacy watchdog says. Meta Platforms and other large online platforms should offer users the option to use their services for free without targeted advertising, the EU privacy watchdog said on Wednesday, responding to the company's paid ad-free service that has triggered criticism. The U.S. tech giant launched the no-ads subscription service for Facebook and Instagram in Europe last November, saying users who consent to be tracked get a free service which is funded by advertising revenues. Privacy activists and...
seroundtable.com—Search News Buzz Video Recap: Google Core Update Updates, Site Reputation Abuse Coming, Links, Ads & More. Google’s core update is still rolling out over 7 weeks later and yes we are seeing more fluctuations and chatter. Forbes blocked its coupon directory in preparation for the Google site reputation abuse policy. Google said splitting and merging sites takes longer than normal site migrations. Google won’t change 301 redirect signals for SEO. Google said they need very few links for rankings. Google said you can ignore link spam. Google said its link best practices document is still good. Google...
seroundtable.com—Google Ad Revenue Up 13% & Bing Ads Revenue Up 12%. Google and Microsoft both reported very good earnings, driving both stock prices up after hours. I like to dive into the ad revenue side, and it looks like Google Ad revenue was up 13% from last year and Microsoft Advertising revenue was up 12% from last year.And that is good because both companies saw ad revenues increase the previous quarter and the quarter before that.Google reported total ad sales of $61.66 billion — up from $54.55 billion a year ago.GOOG EarningsThe Google earnings release...