Paris Hilton wowed in head-to-toe pink as she attended the 2024 Variety Entertainment Marketing Summit at The Beverly Hilton hotel in Beverly Hills on Wednesday.
Despite the hope that 2024 would be a turning point for publishers’ advertising businesses, the first quarter of the year proved to be a mixed bag, according to three publishers.
Several brands have made public commitments to shift their budgets to purpose-driven advertising and allocate spend to companies owned by and reaching underrepresented populations or focusing on industry causes. However, given the complexity of the digital media ecosystem, the actual shifting of dollars to purpose-owned or led organizations has proven elusive. The fact remains that
Total ad spend rose six per cent in 2023 to £36.6bn, although this translated to a 1.2 per cent contraction after accounting for inflation.
Have you ever wondered why so many brands are switching to digital social media platforms, like TikTok and Instagram, as their primary advertising mediums? Are you one of those people who criticise the new generation of creatives for their choice of advertising platform? After all, aren’t traditional linear TV ads what’s worked well for decades? […]
The United Arab Emirates is expanding co-operation with BRICS partners in the field of information exchange. Emirates News Agency (WAM), the UAE's largest agenc
Blaze Media proudly announces that noted conservative writer Christopher Bedford will be joining the Blaze News team as a Washington correspondent and senior politics editor, beginning this week. Born and raised in Massachusetts, Bedford has spent decades writing for various conservative-minded publications, including National Review, the New Criterion, the American Mind, the Washington Examiner, the Federalist, and the Daily Caller News Foundation, where he remains on the board. He even...
Microsoft ships Windows 11 with lots of promotions via notifications and ads. This is a step-by-step guide to blocking ads in Windows 11.
Advertisers on Vizio can now buy ads to run when viewers hit pause, when the screen idles and on the smart TV's home screen. Those new ad formats, which the connected TV maker is announcing today during its 2 p.m. ET presentation at the 2024 NewFronts, are part of Vizio's fourth annual appearance at the IAB's technology- and streaming-focused week of ad sales events. "One of the biggest opportunities that we have helped uncover, candidly, over the past two years, is what this home screen...
Google and Microsoft both reported very good earnings, driving both stock prices up after hours. I like to dive into the ad revenue side, and it looks like Google Ad revenue was up 13% from last year and Microsoft Advertising revenue was up 12% from last year.And that is good because both companies saw ad revenues increase the previous quarter and the quarter before that.Google reported total ad sales of $61.66 billion — up from $54.55 billion a year ago.GOOG EarningsThe Google earnings release...
Google today announced a new ad format called "Ad Intents," designed to integrate ads into existing website content and boost revenue potential for publishers using Auto ads.
Publishers have a new option for Auto ads to appear on their website, in the form of links and anchors.