This week’s Future of TV Briefing looks at the upcoming “The Future of TV” video series, which will debut next week and explore the state of the streaming ad industry.
This week’s Future of TV Briefing looks at how the industry’s measurement arbiter is looking at ensuring measurement systems are able to reliably identify audiences across channels in a privacy-compliant manner.
Jo Ann Ross, whose lengthy run as the head of ad sales at CBS represented a breakthrough for a woman in the traditionally male-dominated field, is formally winding down her tenure at Paramount Global. In September 2022, Ross segued to an advisory role, becoming Chairman of Paramount Advertising as John Halley was elevated to President, […]
Manhunt, For All Mankind, Hijack, and more.
Wednesday, May 1 at 9 Humans are inherently social and throughout history our unique capacity for cooperation has set us apart. As we grow and evolve, the internal changes we enact have the potential to impact those around us, our broader communities and societies.
Sheamus continues to fire back at trolls who have gone wild with making memes out of his WWE return. Sheamus had been sidelined with a shoulder injury as his last match happened in a loss to Edge on the August 18th episode of SmackDown. While away, it was reported that Sheamus was dealing with a
The move would make Threads Meta's latest bit of ad real estate venue just over a year after its launch.
Microsoft has started rolling out ads for recommended apps within the sacred Windows 11 Start Menu. Following a brief trial period during April, Microsoft has began rolling out a new Windows 11 update (KB5036980) that'll show apps from "curated developers". Earlier this month, Microsoft said it is designed to help you discover great apps from the Microsoft Store. Final Fanstay 16 now 57% off Final Fantasy 16, the latest installment of the iconic action RPG franchise,...
The online financial services provider will no longer protect NFT purchases beginning May 20, 2024.
Drier air will stay in the area to conclude the weekend, which will keep humidity at manageable levels. That will not be the case next week, as humidity will be on the rise. Tonight & Tomorrow: Winds will be southeasterly at 5-10 mph overnight. This will keep lows to the upper 50's, instead of the lower 50's that we saw this morning. Another warm day is expected tomorrow with highs soaring to the mid 80's. Skies will be mostly sunny. Up Next: Temperatures will continue to rise...
Ads for top-shelf liquor usually lean heavily and stereotypically into the 1% lifestyle, with beautiful people hanging out in exotic settings where the common folk aspire to tread. The new campaign for Belvedere 10, a $150-per-bottle line extension of the flagship vodka, goes for a slightly different kind of chic, while adding a dose of humor that’s largely absent from the category. The cinematic spot comes from director Taika Waititi, who stars alongside Grammy Award-winning artist...
Google released version 16.1 of the Google Ads API yesterday. The update includes query assets for Demand Gen, more location service details, more support warnings, Target ROAS bid simulation and more.This is a minor release update since the last update, Version 16 in February 2024. Before that was version 15 back in October 2023. Then before that was version 14.1 which was released in August. Version 13.1 preceded this new version, which was released in April 2023.