Broadcast TV Ad Sales Pioneer Jo Ann Ross Ends Decades-Long Run At CBS And Paramount Global
by Deadline
Deadline— Jo Ann Ross, whose lengthy run as the head of ad sales at CBS represented a breakthrough for a woman in the traditionally male-dominated field, is formally winding down her tenure at Paramount Global. In September 2022, Ross segued to an advisory role, becoming Chairman of Paramount Advertising as John Halley was elevated to President, […]
Adweek—Ad Sales Legend Jo Ann Ross to Exit Paramount Ahead of Upfront. After more than three decades at the company, Jo Ann Ross is exiting Paramount. On Tuesday, Paramount announced that Ross, chairman of Paramount Advertising, is stepping down from the position at the end of the month. In a memo to staff, Paramount CEO Bob Bakish noted the timing worked for the decision, with Ross "having helped prime our sales team for another strong upfront season." How Paramount and Innovid’s Interactive Super Bowl Spots Scored Big Ross joined CBS in 1992 as vp of...
Deadline—Paramount Global Sees Ad Boost From Super Bowl, Paramount+ Passes 71 Million Subs In Q1, ‘Mean Girls’ & ‘Bob Marley’ Buoy Studio. Paramount had decent first quarter in the midst of merger talks with Skydance as revenue rose and losses - especially in streaming -- narrowed.
Vulture—Who Will Own Paramount Global in the End? An Explainer.. A lot of people! We’ll explain.