The first installment of Digiday's two-part series on the top ad-supported streaming services provides an overview of the platforms’ offerings and an analysis of how brands and agencies distribute their ad budgets and ad placements across platforms.
In this week’s Digiday+ Research Briefing, we examine how YouTube commands the majority of marketers’ ad placements and ad budgets among ad-supported streaming services, how fewer publishers plan on growing their events business, and how ads are coming to Meta’s Threads platform sooner than expected, as seen in recent data from Digiday+ Research.
TikTok faces imminent US ban as President Biden signs 'Protecting Americans' Data From Foreign Adversaries Act,' compelling ByteDance to sell or shut down.
While the reasons for the boycotts vary, there’s a recognition among marketers now that a brand boycott could happen regardless of their efforts – and for reasons outside of marketing and advertising – that will need to be dealt with.
Nothing has announced that it's launching the capability to connect ChatGPT to your Nothing earbuds, like Ear and Ear (a).
The market research found that women experiencing the menopause or perimenopause lose on average 2 hours 36 minutes of sleep per night, with sleeping less than seven hours increasing by 50% for women during this time. The panel of women aged between 40-55 concluded that hot flushes, night sweats and anxiety were the most common symptoms. In response to this, Silentnight has developed the Restore Collection, made up of solution-based products that are specifically designed to minimise the...
The skin toasted Australian Minister of Defence, Richard Marles, who resembles, with each day, the product of an overly worked solarium, was adamant. Not only will Australians be paying a bill up to and above A$368 billion for nuclear powered submarines it does not need; it will also be throwing A$100 billion into the coffers of More
The field of newsletter marketing offers a highly cost-efficient channel for achieving high ROI in promotional campaigns, thanks to new AI-powered tools that identify target audiences and track their engagement with ads, enabling the ability to optimize spend.
As a TikTok ban gets closer to becoming a reality in the United States, it might be time to start thinking about other platforms to adopt early in case you need to fill the void left by the popular app at some point in the future. On Wednesday, President Biden signed a bill that would […] © 2024 TechCrunch. All rights reserved. For personal use only.
two vultures went dumpster diving and found something a little too fermented. Click here to see what happens next.
Will the U.S. pass a TikTok Ban? The House voted to either block the app or
Though NFL Draft viewership is lower than the league's usual standards for games, many sports would love to have a fraction of the audience that tuned in on Thursday to see Caleb Williams go to the Chicago Bears with the No. 1 pick. In 2023, the National Football League welcomed 11.29 million viewers to its first-round NFL Draft broadcasts on ABC, ESPN and the NFL Network. That would’ve placed the Draft in the depths of the 50 most-watched sporting events of the year—which were all NFL...