As reported by 9to5Mac, Apple recently started sending out mass push notifications to lapsed Apple Music subscribers, targeting users who canceled their memberships or never signed up after the initial free trial.
Apple this week was awarded a patent for a potential Apple Watch design featuring a flexible microLED display that integrates with and encompasses almost the entire watch band.
Last August, Apple Music was updated with a new section in Browse curated by Deutsche Grammophon, one of the biggest classical music labels in the world. While classical music fans welcomed the specific focus of the area, many of our readers quickly pointed out the numerous issues that remain for classical listeners on a daily basis within Apple Music, and the fact that they've been there since the launch of the service with seemingly no correction in sight.
Shedding light on Apple's hardware pricing strategy, and offering a glimpse into the company's push into services, blogger John Gruber claims the tech giant sells the current generation Apple TV 4K at cost and the HomePod at a loss.
Apple has released a cool new ad today called Flight that highlights the cellular capabilities of the Apple Watch. In the ad directed by Jonathan Glazer, a woman runs through the forest and then is catapulted into the sky where she dances amongst the clouds, to then plummet into the ocean.
Apple began rolling out Apple Pay to customers in Saudi Arabia on Tuesday, with early reports showing compatibility with previously confirmed financial partners including the country's largest institution, the National Commercial Bank.
Ming-Chi Kuo is one of the foremost Apple analysts.
Last weekend, Apple sent a wave of Apple Music notifications to previous subscribers offering them an additional 3-month free trial. Now, Apple is continuing its Apple Music focus with push notifications allowing current subscribers to gift a friend a free month of the streaming music service.
Lee Clow, the founder of Apple's main ad partner TBWA\Media Arts Lab, is retiring after spending a large part of his career working on Apple's most iconic campaigns including Think Different, Mac vs PC, and the 1984 Super Bowl commercial.
Apple is set to launch an Apple News service that will provide access to paywalled news content and magazines for one $9.99 monthly fee in March, but the company is still working to establish deals with newspapers.
Apple continues its commitment to health and the American Heart Month with a series of new health-focused events at select Apple Stores, including a special session in San Francisco that featured Apple VP Sumbul Desai.
Do you need the new hardware, or can you get by with the old Apple TV? Read this to find out.