Meta could launch Threads ads this year


by Search Engine Land

Search Engine Land— Brands and marketers might be able to buy ads on the text-based platform Threads sooner than expected.

Digiday—Meta’s Threads expected to have ads this year. The move would make Threads Meta's latest bit of ad real estate venue just over a year after its launch.

TechCrunch—Meta confirms launch of a bonus program for creators on Threads. Meta’s Threads social network passed the 150 million monthly users mark recently, but the company is not slowing down its growth engine. To increase engagement, the social media giant is running a limited-time bonus program for Threads. Over the last few days, many accounts have posted about this program. The company confirmed to TechCrunch about […] © 2024 TechCrunch. All rights reserved. For personal use only.

MediaNama—It will take a multi-year investment cycle before Meta’s AI offerings become profitable: Insights from Meta’s Earnings Call. Zuckerberg expressed confidence in monetizing AI through methods like ads and paid access to larger models, leveraging Meta's successful history with scaled technologies.