• ‘Challengers’ Heats Up: How Zendaya’s Star Power and a Sexy Love Triangle Could Give Gen Z Its Next Movie Obsession

    On June 20, 2022, Mike Faist and Josh O’Connor sat at the edge of a motel bed on either side of Zendaya, kissing, licking and biting her neck. As Art and Patrick, their respective “Challengers” characters, they were desperate for more of Tashi, played by Zendaya, and desperate to mask their desperation. Zendaya’s mind was […]

  • Taco Bell’s New Taco Tuesday Deal Is Actually Pretty Good

    Fast food has pretty much lost its reputation for being budget-friendly these days (good luck finding a value meal for under $10), so when we see deals, we pounce on them. Now that Taco Bell has the freedom to use the term “Taco Tuesday,” it’s taking that opportunity to run a promotional blitz, and it’s announced that it’ll be featuring a new meal deal on Tuesdays only, all for a cool $5. That’s nice on paper, but what does it actually get you? The new deal, called the Taco Discovery Box, nets...

    • Adweek

    Inside Heineken’s 22-Year Partnership With Coachella, ‘Gen Z’s Super Bowl’

    On a recent sweat-soaked Sunday night at Coachella, Lupe Fiasco was headlining a raucous Heineken House show, proving there’s plenty of appetite for rap at the festival best known for pop, indie and crossover genres. The hip-hop artist, after wading in on various high-profile public beefs, surprised the capacity crowd by inviting his friend Tyler, the Creator to join him for an impromptu collaboration on Fiasco’s 2008 hit “Paris, Tokyo.” Heineken execs were just as stunned—and thrilled—as...

  • Weekend podcast: what’s it like to be a sociopath?; Gen Z’s lust for Sex and the City; and Marina Hyde on President The Rock

    Marina Hyde with her take on Dwayne ‘The Rock’ Johnson’s surreal US presidential bid (1m23s); Emine Saner meets the sociopath who learned to behave – and found happiness (8m05s); why Gen Z has fallen in love with Sex and the City (24m45s); and do our political opponents really hate us? (29m54s). Continue reading

    • KHON2

    Taco Bell offering $5 Taco Discovery Box for ‘Taco Tuesdays’

    Taco Bell is capitalizing on the “Taco Tuesday” trend after a rival chain forfeited its claim to the phrase.

    • VG247

    Dragon's Dogma 2 is Gen-Z Morrowind and I love it

    Dragon's Dogma 2 is an early but solid contender for GOTY – we said that might be the case during preview, and we’re certain of it now. It’s a game of uncompromised vision, and where the original looked at the likes of Fable and Oblivion and asked “what does Capcom’s version of that look like?”, the sequel responds: “why don’t we make Capcom’s version of Dragon’s Dogma instead?”. The original game is full of compromises. Content cut short for time or RAM. An entire planned beast race that...

    • Adweek

    BTS With Studs: The Gen Z-Friendly Challenger Taking on Claire’s

    Studs, the edgy cool ear piercing studio and earrings brand, has been expanding rapidly since its launch in 2019. The startup now counts 22 stores across the U.S., with 10 more spaces in New York City alone planned for 2024. Offering Gen Z and millennial urbanites an alternative to mall piercers like Claire's, the brand sets itself apart with its "needle-only method" and signature Earscape stacks, combined with a buzzy retail environment and sleek ecommerce offering. After getting a taste...

  • Xiaomi could have the world’s first Snapdragon 8 Gen 4 smartphone

    If the latest rumors are correct, Xiaomi could be the first brand in the world to launch a Snapdragon 8 Gen 4 smartphone.

  • It’s Giving Greta: Gen Z Climate Activists Who Are Steering the Future (Exclusive)

    When it comes to the fight against climate change, these these young climate activists who are paving the way for a greener future.

  • Opinion: Social Media Ads – Gen-Z’s Biggest Life-Hack

    Have you ever wondered why so many brands are switching to digital social media platforms, like TikTok and Instagram, as their primary advertising mediums? Are you one of those people who criticise the new generation of creatives for their choice of advertising platform? After all, aren’t traditional linear TV ads what’s worked well for decades? […]

  • Credit Unions Want Gen Z’s Deposits and Loyalty, FinTechs Are Lukewarm

    For traditional financial services providers — chiefly credit unions — the future belongs to youth. For FinTechs, in looking at Gen Z consumers, well, things are a bit more cautious. They feel, to put it bluntly, that the juice is not worth the squeeze. PYMNTS Intelligence, in delving into the mindset of more that 200 […]

    • Adweek

    Taco Bell’s Taylor Montgomery Reveals the Path From Social Media Manager to CMO

    There's no one path to the chief marketing officer seat, and Taco Bell's top U.S. marketer Taylor Montgomery is living proof. Having cut his teeth working on strategy for brands including Clairol and Always at Procter & Gamble, Montgomery joined Taco Bell in 2016 as senior manager of brand and marketing innovation. Now, several jobs later, he's CMO for North America, leading buzzy campaigns with talent including Doja Cat and LeBron James. During a session at ADWEEK's Social Media Week in...