Google’s entry into in-game ads represents an endorsement of the format from one of the largest digital advertising platforms on the web. But it is a double-edged sword.
As influencer marketing has continued to grow and normalize for B2C brands, marketers behind B2B brands have taken notice.
The Ankler's Janice Min joins the latest episode of the Digiday Podcast.
Rather than seeing the Starbucks news as a bellwether for continued elimination of the role, marketers, brand executives, trade group leaders and consultants see it as a reflection of the current reality for CMOs.
Stuck in a spin cycle, marketers are grappling with the endless challenge of making tangible progress on ad transparency.
This State of the Industry Report, sponsored by Arc XP, explores how publishers are affected by search and referral traffic, the traffic changes they’ve experienced in the past year, and what they expect will happen in 2024. Digiday and Arc XP surveyed 115 publishers to understand how these traffic shifts are affecting them and the […]
La comunidad hispana representa una cuarta parte de la población en Estados Unidos, por eso es imperativo que las empresas de productos de consumo reconozcan la evolución de los demográficos y tomen cartas en el asunto desde ya. Según un informe reciente de la firma Claritas los hispanos representan el 22,6% y el 25,65% de la Generación […]
The premium prices for publishers' first-party data and contextual targeting solutions may be more than buyers are willing to pay for just yet.
This isn't your father's sports marketplace anymore. Reach and frequency have been replaced largely by connecting with passionate fan bases.
Shared Storage basically serves as a storage locker within people’s browsers that advertisers, publishers and ad tech firms can use to stash information across sites.
Riot pushed too hard and too fast in its bid to evolve beyond games, former staffers told Digiday. It took decades of organic growth for Disney to evolve from a cartoon company into its current form; Riot hired talent from companies like Disney and Netflix to help lead a similar evolution, but hoped they could accomplish the task in a matter of years.
Many ad executives have found Amazon's DSP to be cumbersome to use, lacking in measurement capabilities and limited in the range of inventory it offers for purchase.