Inside Google’s latest move to postpone the cookie apocalypse
by Digiday
Digiday— Despite Google’s (most recent) assurances that it would stick to its (newest) game plan, there has been a lot going on as of late.
Digiday—Marketing Briefing: Marketers appreciate the ‘legroom’ for tests with Google’s latest cookie delay. The proverbial can had already been kicked down the road a few times and doing so again allows more time to potentially minimize the impact on advertisers.
Adweek—The Latest CMA Report Brings New Privacy Concerns to Google’s Cookie Deprecation Plans. When Google said this week it will delay the deprecation of third-party cookies in Chrome for the third time, it cited the need to give the U.K.-based Competition and Markets Authority sufficient time to review the cookie-replacement tools it's developing. These tools are called the Privacy Sandbox and the CMA, a regulatory body that must approve Google's cookie deprecation plan before it can happen, wants to make sure that it doesn't benefit Google at the expense of the rest of the ad...
Digiday—CMA’s latest on Google’s Privacy Sandbox sparks doubt among ad execs. The CMA has more concerns than ever. The latest report outlines over 79 of them — quite a leap from the 39 listed in the January update.