Google and Microsoft both reported very good earnings, driving both stock prices up after hours. I like to dive into the ad revenue side, and it looks like Google Ad revenue was up 13% from last year and Microsoft Advertising revenue was up 12% from last year.And that is good because both companies saw ad revenues increase the previous quarter and the quarter before that.Google reported total ad sales of $61.66 billion — up from $54.55 billion a year ago.GOOG EarningsThe Google earnings release...
Don't expect Meta search ads, but there could eventually be ads and paid content in Meta AI interactions, says CEO Mark Zuckerberg.
AI continues to drive Meta's year-long recovery. Revenue from its Advantage+ Shopping Campaigns (ACS) more than doubled since last year, Meta CEO Mark Zuckerberg said during the Q1 2024 earnings call. Meta, the parent company of Instagram and Facebook, reported a 27% increase in revenue, reaching $36.5 billion compared to $28.6 billion in 2023. Advertising contributed 97% of that revenue, or $35.6 billion, and the average price of ads rose 6%. “For all the recent scrutiny of its...
New figures published by Radiocentre Ireland show that revenues generated by the Irish radio sector rose by a modest 2% in the first quarter of 2024. According to the Radiocentre figures, revenues of €39.6m in the first three months of the year, a 2% increase on the same period in 2023. This follows on from […]
Despite the hope that 2024 would be a turning point for publishers’ advertising businesses, the first quarter of the year proved to be a mixed bag, according to three publishers.
VerSe Innovation, the parent firm of online news aggregator Dailyhunt and short-video platform Josh, on Wednesday said it has acquired New York-based digital magazine store Magzter.Founded in 2011, homegrown Magzter is a cross-platform, self-service, global digital newsstand with a library of over 8,500 premium magazines and newspapers. The deal, financials of which went undisclosed, marks Dailyhunt’s foray into premium content.The deal is a cash-and-stock transaction, cofounder Umang Bedi told...
YouTube's war with ad blockers is far from over, and it's focusing on tools that enable ad-free viewing on mobile this time. The Google-owned video platform has announced that it's "strengthening [its] enforcement on third-party apps that violate" its Terms of Service, "specifically ad-blocking apps." It's talking about mobile applications you can use to access videos without being interrupted by advertisements. When you use an application like that, you may experience buffering issues or see an...
T-Mobile is set to move forward with its acquisition of Ka'ena Corp, the parent company of budget mobile service providers Mint Mobile and Ultra Mobile, after receiving the green light from the FCC.
Google Chrome for Android is testing a new feature that lets apps open custom apps in ephemeral mode, as spotted in the Canary channel.
The ecosystem of streaming television is going to continue its surge this year, with premium programmers like Max, Disney+, Peacock, Amazon Prime Video and others collectively growing 13% to $10 billion in ad revenue, according to Interpublic Group's investment arm Magna. But while this creates a host of new advertising opportunities for marketers, dozens of challenger brands like Roku and Telly and are also trying to capitalize by entering the nascent streaming space, which has led to a...
Germany’s ProSiebenSat.1 has reported a good start to 2024, with group revenues increasing by 6% to €867m (US$920m) as the advertising market shows signs of recovery. That revenue figure was an inc
Search continues to account for the largest share of digital ad spending. Search revenue grew 5.2% year on year.