Jakob Bak, senior vice president, co-founder, Adform Mónica Vázquez, product lead, Adform Last year was monumental for retail media as it established itself as a game-changing force with little sign of slowing down in 2024. Figures from IAB Europe predict retail media spending will surpass traditional linear TV in Europe in under two years, reaching […]
It is good to have choices but too many choices might not be good, said some wise man. Well, here is Google giving you 16 choices of bikes in the shopping ad spot at the top of the Google Search results.This was spotted by Mike Hardaker and he shared this screenshot with me on X - here it is:I tried to replicate it, but I was unable to. I suspect this is some sort of weird bug?I mean, I was able to see the normal carousel ads:I also saw the right side ads:And those new vertical tall ads:This...
The Japan Fair Trade Commission is preparing to formally advise Google to change its advertising practices, after an investigation found it imposed anti-competitive restrictions through a partnership with Yahoo Japan, now a subsidiary of Line, Kyodo News reported.
Forget ChatGPT. The search engines of 2024 that don't use generative AI have become a puzzle for marketers to figure out. Ads are harder to control and more expensive, said Sweetgreen’s director of media and growth Jeff Lin at the Possible Miami advertising conference in Florida. “Make sure that you're establishing the right success metrics, and understand whether partners will drive the business objectives,” Lin said. He also urged the audience to not trust the measurement numbers provided...
Despite Google Search's dominance in paid media, dwindling click volume makes it a costly battleground.
Have you ever wondered why so many brands are switching to digital social media platforms, like TikTok and Instagram, as their primary advertising mediums? Are you one of those people who criticise the new generation of creatives for their choice of advertising platform? After all, aren’t traditional linear TV ads what’s worked well for decades? […]
The News/Media Alliance, formerly the Newspaper Association of America, asked US federal agencies to investigate Google’s removal of links to California news media outlets. Google’s tactic is in response to the proposed California Journalism Preservation Act (CJPA), which would require it and other tech companies to pay for links to California-based publishers’ news content. The News/Media Alliance, which represents over 2,200 publishers, sent letters to the Department of Justice, Federal Trade...
Search continues to account for the largest share of digital ad spending. Search revenue grew 5.2% year on year.
When The Hershey Company used AI to drive its media placements in a recent campaign, it not only sold more candy but also gave the confectionary brand an advantage in its negotiations with retailers. Hershey’s partnered with Chalice Custom Algorithms for a Halloween campaign, a make-or-break period for candy brands, that incorporated its sales data. The brand served more ads in real time to markets where candy wasn’t selling and fewer ads to locations where Hershey’s was already flying off...
Japan’s antitrust watchdog said Monday that U.S. search giant Google must fix its advertising search restrictions affecting Yahoo in Japan. The Japan Fair Trade Commission said in a statement that its recent study of Google’s practices showed it was undermining fair competition in the advertising market. Yahoo Japan Corp., which
Japan’s antitrust watchdog said Monday that U.S. search giant Google must fix its advertising search restrictions affecting Yahoo in Japan.
Google’s core update is still rolling out over 7 weeks later and yes we are seeing more fluctuations and chatter. Forbes blocked its coupon directory in preparation for the Google site reputation abuse policy. Google said splitting and merging sites takes longer than normal site migrations. Google won’t change 301 redirect signals for SEO. Google said they need very few links for rankings. Google said you can ignore link spam. Google said its link best practices document is still good. Google...