• Adweek

    Inside Heineken’s 22-Year Partnership With Coachella, ‘Gen Z’s Super Bowl’

    On a recent sweat-soaked Sunday night at Coachella, Lupe Fiasco was headlining a raucous Heineken House show, proving there’s plenty of appetite for rap at the festival best known for pop, indie and crossover genres. The hip-hop artist, after wading in on various high-profile public beefs, surprised the capacity crowd by inviting his friend Tyler, the Creator to join him for an impromptu collaboration on Fiasco’s 2008 hit “Paris, Tokyo.” Heineken execs were just as stunned—and thrilled—as...

  • California’s fast-food minimum wage hike is backfiring

    California’s fast-food minimum wage hike has been in effect for just one month, and the consequences are proving to be fewer hours and potentially fewer jobs for workers. Pollo West Corporation, the largest franchisee of El Pollo Loco restaurants in California, has said that its franchises went from profitable to losing money overnight when the […]

    • KTVZ

    10 popular international fast food chains that are growing in the US

    American consumers have plenty of restaurant options from abroad. Stacker compiled a list of 10 international food chains that have expanded into the U.S.

  • The transformative power of career exploration in shaping the Gen Z identity

    Navigating a new work environment can be challenging. You’re just starting your career and might feel grateful for the opportunity, but at the same time, may notice unfair expectations being placed on you. You may feel socially awkward around those older than you and like you have nothing in common with those further along in their careers or personal lives. You might even want to create healthy boundaries around time and relationships at work but feel like you haven’t yet “earned” the right to...

    • Adweek

    BTS With Studs: The Gen Z-Friendly Challenger Taking on Claire’s

    Studs, the edgy cool ear piercing studio and earrings brand, has been expanding rapidly since its launch in 2019. The startup now counts 22 stores across the U.S., with 10 more spaces in New York City alone planned for 2024. Offering Gen Z and millennial urbanites an alternative to mall piercers like Claire's, the brand sets itself apart with its "needle-only method" and signature Earscape stacks, combined with a buzzy retail environment and sleek ecommerce offering. After getting a taste...

  • Express Files for Bankruptcy as Gen Z Shoppers Redefine Fast Fashion

    With young consumers' fashion habits rapidly evolving alongside quickly

  • ‘I know my limit’: how gen Z became Britain’s ‘sober-curious’ generation

    As many as 28% of young adults in the UK do not drink. Here, three of them explain why their relationship with alcohol has changedA recent World Health Organization (WHO) study found Great Britain has the worst rate of child alcohol consumption in the world – with more than half of children in England, Scotland and Wales having drunk alcohol by the age of 13.Yet this is coupled with a growing move towards sobriety among young people. Alcohol education charity Drinkaware found that, as of 2021,...

  • It’s Giving Greta: Gen Z Climate Activists Who Are Steering the Future (Exclusive)

    When it comes to the fight against climate change, these these young climate activists who are paving the way for a greener future.

  • Opinion: Social Media Ads – Gen-Z’s Biggest Life-Hack

    Have you ever wondered why so many brands are switching to digital social media platforms, like TikTok and Instagram, as their primary advertising mediums? Are you one of those people who criticise the new generation of creatives for their choice of advertising platform? After all, aren’t traditional linear TV ads what’s worked well for decades? […]

  • Fast food chains have found a way to get around ever-rising minimum wages

    $20-an-hour mininum wage for fast food workers in California began April 1. Workers have already complained of getting fewer hours since then. Chains like Burger King are rolling out more digital ordering kiosks to cut staff

  • Mt. Pleasant’s Joia Burger Adds Filipino Flourishes To Fast Food Faves

    Patrice Cleary built her reputation with Mount Pleasant’s pioneering Filipino restaurant Purple Patch. In early March, the chef-restaurateur debuted Joia Burger on the next block, a slender smash burger spot […]

  • Popeyes Leeds: Famous fast food chain and 'home of Louisiana chicken' set to open in city

    Popeyes UK, the home of Louisiana chicken, has today announced that it will be opening a delivery kitchen in Leeds from Wednesday, May 8. The fast food chain’s famous fried chicken will be available for delivery throughout the city centre. It’s the brand’s fourth delivery kitchen opening in 2024, and the chain’s 48th location since landing in the UK in November 2021. Leeds will be able to experience Popeyes world-famous shatter crunch for themselves once they get their hands on the...