Media agencies usually pay publishers on behalf of their clients, but not at the independent shop, Acadia. Its leader, Jared Belsky, has convinced 98% of the marketers he works with to pay suppliers directly, instead of entrusting that to his agency. Belsky, who once led Dentsu’s 360i (now part of Dentsu Creative), told ADWEEK that opaque media transactions leave many clients wondering where their money goes, what discount they get relative to other clients or which media suppliers their...
When it comes to social media marketing, YouTube doesn't always get as much attention as its Meta, TikTok and X counterparts. But brands are actually increasing their marketing spend on the platform. It turns out it's a different story for agencies, though.
Paris Hilton wowed in head-to-toe pink as she attended the 2024 Variety Entertainment Marketing Summit at The Beverly Hilton hotel in Beverly Hills on Wednesday.
FEATURE — After an out-of-town Saturday night football game, my sons and I flew home well after dark. The night air was crisp and clear, and the city lights were especially beautiful. As we headed out over a largely uninhabited region of Utah’s Wasatch mountains, the landscape below turned to darkness on the moonless night. […]
Want to learn how to create YouTube videos? You'll need a few tools for stable shooting and high quality sound.
Hawaii’s hotel booking pace is in the red through December, but legislative funding has allowed the Hawai‘i Tourism Authority to support a new multimillion dollar marketing campaign aimed at U.S. visitors.
Mastering social media marketing is a must for small businesses to fully capture customers in the digital and real-world for continued growth.
In more than two decades of writing about the outdoors, the recovery of lake sturgeon in our part of the world ranks among the most rewarding issues I’ve covered.
The David Yurman Company has wrapped up a four-month-long traditional and digital media review led by the media consultancy ID Comms. The business includes four markets—the U.S. and Canada in the Americas and France and the U.K. in Europe. The luxury jewelry brand operates 49 retail stores globally, and at more than 300 authorized locations worldwide. The brand's 2024 billings are estimated to be between $50 million and $60 million, according to an anonymous source familiar with the pitch. ...
Lynk Global CEO Charles Miller radiated optimism about his company’s satellite-to-phone service, despite a crowded field of competitors.
Nicolai Tangen, chief executive officer of Norges Bank Investment Management, during a news conference in Oslo, Norway, on Tuesday, Jan. 30, 2024. Bloomberg | Bloomberg | Getty Images The chief
Mitsuko Tottori, 59, a former flight attendant who advanced to the position of CEO and President of Japan Airlines (JAL) over a career spanning 40 years, has broken a number of glass ceilings in getting to her current position in the quite patriarchal Japanese society. In effect, she has created history in a still traditional Japan. In the process, she has also become one of the few women to lead a major global airline. She took over the position starting April 1.And her amazing journey to the...