Sydney Sweeney orchestrated faux Glen Powell romance to plug 'Anyone But You.' And it worked
by Yahoo
Yahoo— Sydney Sweeney was behind those Glen Powell affair rumors to plug their rom-com: 'I was on every call. I was in text group chats. I couldn't stop with ideas.'
Los Angeles Times—Sydney Sweeney orchestrated faux Glen Powell romance to plug 'Anyone But You.' And it worked. Unwritten or totally scripted? Glen Powell applauded his "Anyone But You" co-star Sydney Sweeney for orchestrating a marketing campaign for the hit rom-com that hinted at an alleged romance between the two leads. It was straight out of the rom-com marketing days of yore. And it actually worked, thanks to its comely co-stars and a little help — OK, a lot of help — from TikTok. Sweeney, an executive producer on the scantily clad, Australia-set adaptation of the Shakespearean comedy "Much Ado About...
People—Glen Powell Admits He and Sydney Sweeney Leaned Into Romance Rumors to Market Anyone But You: 'It Worked'. Glen Powell and Sydney Sweeney told 'The New York Times' how the romance rumors surrounding their 2023 rom-com 'Anyone But You' worked in their favor to market the movie. "That’s people wanting what’s on the screen off the screen, and sometimes you just have to lean into it a bit," Powell said.
New York Post—Yes, Glen Powell and Sydney Sweeney leaned into romance rumors to market 'Anyone But You'. It seems that there are some “Unwritten” rules for fan engagement.