Glen Powell Credits Sydney Sweeney for Successful ‘Anyone But You’ Marketing Campaign
by The Hollywood Reporter
The Hollywood Reporter— “That’s people wanting what’s on the screen off the screen, and sometimes you just have to lean into it a bit — and it worked wonderfully," the actor says.
New York Post—Yes, Glen Powell and Sydney Sweeney leaned into romance rumors to market 'Anyone But You'. It seems that there are some “Unwritten” rules for fan engagement.
People—Glen Powell Admits He and Sydney Sweeney Leaned Into Romance Rumors to Market Anyone But You: 'It Worked'. Glen Powell and Sydney Sweeney told 'The New York Times' how the romance rumors surrounding their 2023 rom-com 'Anyone But You' worked in their favor to market the movie. "That’s people wanting what’s on the screen off the screen, and sometimes you just have to lean into it a bit," Powell said.
NBC4 Washington—Glen Powell says flirty behavior with ‘Anyone But You' co-star Sydney Sweeney was a marketing ploy. Glen Powell knows that fans who saw his flirty behavior with his “Anyone But You” co-star Sydney Sweeney last year suspected they were having an affair.