Sydney Sweeney and Glen Powell 'leaned into' romance rumors to drum up hype for Anyone But You, hunk FINALLY a
by Daily Mail
Daily Mail— Glen pointed out the gambit 'worked wonderfully,' as the movie was a smash hit, and he added to the New York Times: 'Sydney is very smart.' She was an executive producer.
New York Post—Yes, Glen Powell and Sydney Sweeney leaned into romance rumors to market 'Anyone But You'. It seems that there are some “Unwritten” rules for fan engagement.
People—Glen Powell Admits He and Sydney Sweeney Leaned Into Romance Rumors to Market Anyone But You: 'It Worked'. Glen Powell and Sydney Sweeney told 'The New York Times' how the romance rumors surrounding their 2023 rom-com 'Anyone But You' worked in their favor to market the movie. "That’s people wanting what’s on the screen off the screen, and sometimes you just have to lean into it a bit," Powell said.
Daily Mail—Make-up free Sydney Sweeney and fiance Jonathan Davino put on a loved-up display at LAX after her Anyone But You co-star Glen Powell admitted they 'leaned into' romance rumors. Sydney Sweeney and her fiance Jonathan Davino put on a loved-up display after arriving at LAX on Friday morning.