To maximize what you can collect, it’s crucial to know when you can file, how delaying filing affects your checks and the income limit if you’re still working.
John Martin, senior director, publisher growth solutions, PubMatic Audience addressability has gained renewed urgency as Google finally started deprecating third-party cookies in Chrome. Now, publishers must consider how signal loss will affect their businesses and ensure they are future-proofing their operations. The role of publishers’ first-party data has continued to grow in a post-cookie landscape. […]
By moving away from a singular pricing model to more diversified tiers, Netflix aims to optimize its revenue streams while catering to its subscribers' unique needs and affordability worldwide.
Despite the hope that 2024 would be a turning point for publishers’ advertising businesses, the first quarter of the year proved to be a mixed bag, according to three publishers.
Last year, Netflix made a particularly risky bet by pushing users who share passwords to create their own accounts — but it’s paid off. Netflix, the dominant player in streaming, added more than 9 million subscribers in the first three months of the year, hitting a record high of 269.6 million subscribers. “It added more subscribers than many analysts, myself included, expected,” said eMarketer senior analyst Ross Benes. “This signals that password sharing was even more common than previously...
The ecosystem of streaming television is going to continue its surge this year, with premium programmers like Max, Disney+, Peacock, Amazon Prime Video and others collectively growing 13% to $10 billion in ad revenue, according to Interpublic Group's investment arm Magna. But while this creates a host of new advertising opportunities for marketers, dozens of challenger brands like Roku and Telly and are also trying to capitalize by entering the nascent streaming space, which has led to a...
LinkedIn's Premium Company Page includes AI-powered content creation and tools to increase follower counts, among other features to boost company profiles.
The Nigerian naira fell 38% in Q1, putting pressure of Mdundo's revenue even as user growth continued unabated Source
Veon has announced that its Bangladeshi unit Banglalink has secured the
Google and Microsoft both reported very good earnings, driving both stock prices up after hours. I like to dive into the ad revenue side, and it looks like Google Ad revenue was up 13% from last year and Microsoft Advertising revenue was up 12% from last year.And that is good because both companies saw ad revenues increase the previous quarter and the quarter before that.Google reported total ad sales of $61.66 billion — up from $54.55 billion a year ago.GOOG EarningsThe Google earnings release...
Elgato, a well-known name in the world of streaming and content creation tools, has unveiled its latest offering in the form of the Neo hardware line. This new collection is has been specifically designed for creators and professionals alike, delivering unparalleled performance and seamless integration with a wide range of devices, from laptops to iPads. […]
The in-depth report states that by merging people strategy with business strategy, companies can future proof their organisation and attain a competitive edge, whatever their industry. Strategic HR Thinking for 2024: Aligning People and Business Strategy is a seminal guide targeted at business leaders, HR managers, and any forward-thinking individual committed to catalysing business growth through innovative HR practices. Written by the Kettering-based HR specialists, the authoritative document...