Generative artificial intelligence has already unlocked a host of new capabilities for marketers, particularly regarding ad creative. Still, the technology could soon transform the world of contextual advertising as well. Using gen AI, marketers can now scan the content of a series and gather more granular metadata, such as program details and closed captioning, to gain a clearer picture of the emotional tenor of a scene. At the Possible conference in Miami, executives from CTV, marketing...
Microsoft has announced a new collaboration with the beauty company Estée Lauder to create a new AI Innovation Lab to help speed up product development for Estée Lauder's beauty brands.
Digital transformation is the name of the game — and that’s great news for Microsoft. The company, which reported its Fiscal Year 2024 Q3 earnings results on Thursday (April 25), has seen ongoing enterprise digitization fuel a greater appetite across the business landscape for innovations like artificial intelligence (AI) and cloud services — innovations that Microsoft […]
Microsoft and Cognizant have announced a new partnership that will include Cognizant buying 25,000 Microsoft 365 Copilot seats to help expand the use of generative AI in the enterprise space.
IBM CEO Arvind Krishna has forecasted a significant shift in the use of AI by enterprises, noting that the technology will drive tangible business results. This comes as the company's AI bookings surpass the $1 billion mark. read more
Nvidia plans to acquire Run:ai, a Kubernetes-based software provider that helps optimize AI apps and workloads on GPUs.
Alphabet and Microsoft ignited a rally in technology stocks on Friday with earnings that showed big AI investments were driving growth, allaying doubts that their costly bets would take time to pay off after a soft forecast from Meta Platforms. Alphabet rose 10%, crossing $2 trillion in market value with a gain of about $180 billion as it sweetened the pot for investors with its maiden dividend and a $70 billion stock buyback. The world's fourth most valuable firm flirted with the milestone on...
Microsoft and Google rolled out their own AI-powered productivity tools last year, touting them as products that could revolutionize how people work.But one leading AI expert thinks otherwise.Ethan Mollick, a professor of management at the University of Pennsylvania's Wharton School of Business, has been tapped by the White House, JP Morgan, Google, and many others for his insights on artificial intelligence.In an interview with The Wall Street Journal, Mollick said Microsoft's Copilot and...
The seventh-annual report on the global state of artificial intelligence from Stanford University's Institute for Human-Centered Artificial Intelligence offers some concerning thoughts for society: the technology's spiraling costs and poor measurement of its risks. According to the report, "The AI Index 2024 Annual Report," published Monday by HAI, the cost of training large language models such as OpenAI's GPT-4 -- the so-called foundation models used to develop other programs -- is...
As artificial intelligence (AI) continues to advance and integrate into various aspects of our lives, the importance of ensuring the safety of vulnerable populations, particularly children, has become increasingly evident. Generative AI, a subset of AI technologies capable of creating original content such as text, images, and videos, presents unique challenges in this regard. The […]
Microsoft continued to slim down AI language models, unveiling its third lightweight edition which it stated offers comparable performance to rival products while being suitable for use on mobile phones.
Microsoft has launched a UK AI startup accelerator in partnership with London-based private investing platform Seedrs. The Series AI programme aims to help participating startups build and integrate AI technology. The four-week accelerator, open to startups from Seed to Series A stage, will include mentorship, resource sharing and commercialisation support. “Over the last few years, […]