As women’s sports continue to capture audiences through March Madness and soccer, will agencies and brands be able to channel some of that momentum in the growing esports and gaming spaces?
Sir Martin Sorrell's agency network is feeling the effects of an internal fracas among the founders of the agencies S4 has acquired and, per sources, it's affecting the agency's ability to operate.
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FEATURE (THE CONVERSATION) — The U.S. government moved closer to banning the video social media app TikTok on Apr. 23 after the Senate approved a $95 billion foreign aid bill. The bill includes a provision to force ByteDance, the Chinese company that owns TikTok, to either sell its American holdings to a U.S. company or […]
Optimize for TikTok, the fastest-growing social search platform dominating Gen Z. Gain an edge with these hashtag, keyword and content tips.
Iraqi authorities are investigating the killing of a well-known social media influencer who was shot by an armed motorcyclist in front of her home in central Baghdad
By ABDULRAHMAN ZEYAD AND QASSIM ABDUL-ZAHRA Associated Press BAGHDAD (AP) — Iraqi authorities are investigating the killing of a well-known social media influencer who was shot by an armed motorcyclist in front of her home in central Baghdad. Ghufran Mahdi Sawadi who is also known as Um Fahad was popular on the social media sites
G.R.W.M. (that’s “get ready with me”) for a major change in the social commerce landscape, because the pending TikTok ban in the United States could be make-or-break for all the brands that have built their following on the platform. TikTok has become a powerful force for brands trying to reach shoppers online, especially younger generations. The 2023 PYMNTS […]
The David Yurman Company has wrapped up a four-month-long traditional and digital media review led by the media consultancy ID Comms. The business includes four markets—the U.S. and Canada in the Americas and France and the U.K. in Europe. The luxury jewelry brand operates 49 retail stores globally, and at more than 300 authorized locations worldwide. The brand's 2024 billings are estimated to be between $50 million and $60 million, according to an anonymous source familiar with the pitch. ...