Media Buying Briefing: Can agencies help brands expand gaming and esports as women’s sports shine?

Digiday— As women’s sports continue to capture audiences through March Madness and soccer, will agencies and brands be able to channel some of that momentum in the growing esports and gaming spaces?

Adweek—Women’s Sports-Focused NewFront Changes the Media Buying Game. Audiences and sponsorship for women’s sports grow in spite of a scattered broadcast landscape, not because of it.  Sports Innovation Lab's Women’s Sports Club NewFront gave marketers and ad agencies a clearer picture of women’s sports offerings during its event at New York’s NeueHouse Madison Square. Joining its audience credit and debit purchase data with Trailblazing Sports Group’s Marketplace of sports inventory—including game programming; behind-the-scenes storytelling “tentpoles”;...

TheBlaze—Biden’s bend to trans activism leaves women’s sports in turmoil. Over the past year, I’ve had numerous conversations with people, including family members, who believe the whole transgender issue is a big old nothing-burger. They say it’s just another political football used to score points with the right to drum up rage and, ultimately, votes. I wish that were true. In its never-ending genuflection to extreme activists, the Biden administration continues to undo years of women’s rights efforts with the single stroke of a pen. Late last week, Biden, in...

Digiday—Media Buying Briefing: Media.Monks looks to settle internal infighting with a new COO. Sir Martin Sorrell's agency network is feeling the effects of an internal fracas among the founders of the agencies S4 has acquired and, per sources, it's affecting the agency's ability to operate.