While the reasons for the boycotts vary, there’s a recognition among marketers now that a brand boycott could happen regardless of their efforts – and for reasons outside of marketing and advertising – that will need to be dealt with.
Marketers are considering the space more this year, according to agency execs, with some noting that the women’s athletes may get more attention from brands ahead of the Summer Olympics this July.
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Today’s marketing landscape is more fragmented than ever. Like consumer brands, business brands are looking to stand out in a crowded and competitive marketplace, making marketing tactics like streaming ads, influencers and humorous spots more appealing.
In this week’s Digiday+ Research Briefing, we examine how YouTube commands the majority of marketers’ ad placements and ad budgets among ad-supported streaming services, how fewer publishers plan on growing their events business, and how ads are coming to Meta’s Threads platform sooner than expected, as seen in recent data from Digiday+ Research.
Investing.com -- Wall Street looks set to open lower after the reported
Dubai, UAE, April 18th, 2024, Chainwire SeedHunter is a dedicated platform that facilitates and fosters collaborations between influencers and crypto projects to gain traction in the web3 community. The company has a new and fresh perspective on how to match high-potential influencers and KOLs with respective crypto projects and investors in a lucrative, scalable, and […]
High-profile right-wing influencers were briefed on House Speaker Mike Johnson’s voter registration bill well in advance of its announcement in what appears to be a coordinated social media campaign meant to drum up support for the legislation, which is dead on arrival on the Senate. Conservative influencers posted dozens of times before Johnson, R-La., publicly announced the bill alongside former President Donald Trump at Trump's Mar-a-Lago estate in Palm Beach, Florida, calling on Congress to...
Kunal Jain, Senior Consultant and Partner at Alpha Capital, feels significant movements are anticipated only post election results, with market sentiment heavily influenced by factors such as the outcome, the final Union Budget, actions by the US Federal Reserve, and corporate earnings
UK markets are "generationally mispriced", one of the youngest investment trust managers in the UK, Laurence Hulse, has said.
Agencies and influencers are increasingly focusing on search content strategies as TikTok recently launched a new monetization program to reward content matching popular searches – but experts warn that brand safety and authenticity could get tarnished if they do not strike the right balance.
Investing.com -- U.S. stock futures tick broadly higher ahead of a fresh