Google today announced a new ad format called "Ad Intents," designed to integrate ads into existing website content and boost revenue potential for publishers using Auto ads.
Publishers have a new option for Auto ads to appear on their website, in the form of links and anchors.
Advertisers on Vizio can now buy ads to run when viewers hit pause, when the screen idles and on the smart TV's home screen. Those new ad formats, which the connected TV maker is announcing today during its 2 p.m. ET presentation at the 2024 NewFronts, are part of Vizio's fourth annual appearance at the IAB's technology- and streaming-focused week of ad sales events. "One of the biggest opportunities that we have helped uncover, candidly, over the past two years, is what this home screen...
The webinar, scheduled for April 19th, 2024, will delve into frequently asked questions, address common concerns, and provide expert guidance on optimizing revenue streams.
Day one of the 2024 IAB NewFronts featured presentations from Google and Vizio, as well as a spotlight on news publishers.
Microsoft ships Windows 11 with lots of promotions via notifications and ads. This is a step-by-step guide to blocking ads in Windows 11.
Google and Microsoft both reported very good earnings, driving both stock prices up after hours. I like to dive into the ad revenue side, and it looks like Google Ad revenue was up 13% from last year and Microsoft Advertising revenue was up 12% from last year.And that is good because both companies saw ad revenues increase the previous quarter and the quarter before that.Google reported total ad sales of $61.66 billion — up from $54.55 billion a year ago.GOOG EarningsThe Google earnings release...
On August 31, 2021, Google notified advertisers it would drop support for expanded text ads for responsive search ads. Google is now reminding advertisers that Ad customizers for text ads, expanded text ads and Dynamic Search Ads will stop serving after May 31, 2024.As a reminder, Google launched ad customizers a decade ago, in 2014. The reminder email was posted by Navah Hopkins who posted a screenshot of it on LinkedIn, the email says:Reminder: Ad customizers for text ads, expanded text ads...
Google announced that admins can now transfer messages and other data from Slack to Google Chat using a new tool. Workspace admins can also get notifications for Google Meet application load failures.
It is good to have choices but too many choices might not be good, said some wise man. Well, here is Google giving you 16 choices of bikes in the shopping ad spot at the top of the Google Search results.This was spotted by Mike Hardaker and he shared this screenshot with me on X - here it is:I tried to replicate it, but I was unable to. I suspect this is some sort of weird bug?I mean, I was able to see the normal carousel ads:I also saw the right side ads:And those new vertical tall ads:This...
Hawaii natives Tua and Taulia Tagovailoa, from Ewa Beach, are showcased in a new Rocket Mortgage commercial as the NFL Draft approaches next week. The ad features the brothers working out together and expressing their mutual support, which they describe as being each other's "dreammates." "Dreammate is someone that believes in you before you believe []
Google yesterday announced changes within Publisher Center. This update aims to simplify the process for publishers and ensure a more consistent approach to how content appears in Google News and across news surfaces.